Cathay Pacific
Sustainable Development Manager – Circular Economy
Growing up in India reusing, repairing, recycling ( basically almost all the R’s of the circularity R ladder ) was a way of life, especially for people from humble backgrounds.
Clothes, furniture, appliances got shared around till the last iota of value was derived, post which a scrap dealer would further cut paste and make something else out of it.
Unfortunately, modern life demands convenience which perpetuates the use and throw culture.
My crusade to promote a more circular mindset began way back in 1998 when I reached out to companies to promote reusable bags instead of plastic bags. Today I work in Cathay, leading many circular initiatives and instilling the importance of circularity for resource efficiency.
My Sustainability Goals for 2025: