Pierre-Yves Buysschaert

As General Manager for Hong Kong, South China and Macau at Lufthansa Group since January 2025, Pierre-Yves Buysschaert is responsible for the commercial operations across Asia’s most vibrant and competitive aviation markets. With a particular focus on sustainable growth, he leads business development, revenue optimization, and cross-cultural team leadership in this dynamic region.

Pierre-Yves is driving Lufthansa Group’s commercial development by strengthening partnerships with corporate clients, travel agencies, and local stakeholders. One of his main objectives is supporting the further development of sustainable travel initiatives that align with the region’s evolving environmental priorities.

My Sustainability Goals for 2025:

1. To promote and support positive environmental change by enhancing our communication to passengers, corporates and travel partners about sustainable aviation practices.
2. Encourage the travel community to adopt more ecofriendly travel habits through the different possibilities which are available and by sharing their sustainability efforts.
3. Working with local communities to build awareness about responsible travel, ensuring we create a sustainable future that future generations will embrace.