Endowus
Managing Director, Head of Hong Kong
Steffanie Yuen is the Managing Director and Head of Hong Kong at Endowus.
Founded in 2017, Endowus has grown to become Asia’s leading fee-only independent wealth management platform with over US$8 billion assets under advice.
With licensed entities in both Hong Kong and Singapore, the firm is backed by shareholders including UBS, Citi Ventures, MUFG, Prosus and leading strategic financial institutions and venture capital firms.
Before joining Endowus, Steffanie was Managing Director at Value Partners. Prior to Value Partners, she was the Business Development and Strategic Partnerships Director at Alibaba’s fintech affiliate Ant Group, where she was responsible for driving strategic collaborations and partnerships with international financial institutions and Ant’s overseas e-wallet partners.
Steffanie started her career in the investment banking divisions of Deutsche Bank and Barclays in Hong Kong. She graduated summa cum laude from New York University’s Stern School of Business with a BS in Finance and Accounting.
She was selected into the Financial Leaders Programme in 2023 organized by the Hong Kong Monetary Authority and is currently a Board Director of the Fintech Association of Hong Kong.