Yuyi Siu

Yuyi Siu is the Senior Director of Global Marketing at CFA Institute. With almost 20 years of professional experience working in the marketing field, Yuyi is a strategic and dynamic marketer with passion in telling authentic brand stories which resonate with customers. She leads a high-performing global team dedicated to building a strong brand presence, enhancing customer satisfaction, and driving business growth through collaboration with partners at global, regional, and local levels.
At CFA Institute, Yuyi spearheads innovative and integrated marketing initiatives that align with the organization’s strategy. She oversees the successful implementation of key global programs, driving exceptional customer experience while maintaining strong local relevance. Recently, her role was expanded to manage the global sustainability portfolio which include “Sustainable Investing Certificate”, “Climate Risk, Valuation, and Investing Certificate”, and the newly launched “Principles of Sustainable Investing Certificate (Chinese)”.

Based in Hong Kong, Yuyi holds a Master degree of Laws (LLM) in International and Commercial Law from the University of Greenwich; Master degree of Integrated Marketing and Communications from the City University of Hong Kong; and a Bachelor degree of Marketing and Organizational Management from the Hong Kong University of Science and Technology. She earned the Certified Digital Marketing Professional (CDMP) credential in 2023.