define CLEAN

define CLEAN is a social start up offering plant-based powder-form personal care and household cleaning/disinfecting products without single-use plastic packaging and is 98% lighter than the general products in the market. This reduces carbon emission found in packaging generated by single-use plastic packaging and transportation.

Our sustainability goals for 2023:

  • Develop 5 – 8 more powder-form personal and household cleaning products
  • Build up at least 18 Retail Points in 18 districts in Hong Kong convenient for customer to purchase our product
  • Reduce 30,000 plastic spray/foaming bottles used in cleaning industry from the source
  • Provide 3000+ flexible working hours to low income families
  • Inspire and empower everyone to reduce plastic, transportation and chemical pollution

Solutions Showcase:

  • Brand Owner
  • Circular Solutions
  • Education/Training/Certification
  • Sustainable Products
  • Technology & Innovation

UN SGD goals that we align with:

  • SDG 1 No Poverty
  • SDG 3 Good Health and Well-being
  • SDG 8 Decent Work and Economic Growth
  • SDG 12 Responsible Consumption and Production
  • SDG 13 Climate Action
  • SDG 14 Life below Water

Legal Name: Define Clean Limited

General Enquiry Email Address:

General Enquiry Phone Number: 51108288

General Business Address: Room 111A, Kam Ling Court Commercial Centre, 532 – 538 Queen’s Road West, Sai Wan, Hong Kong