Understanding Global Strategic ESG Communications

John Pabon has spent two decades in the business of saving our Earth. After leaving his role at the United Nations, John travelled the world studying the impacts of sustainability first-hand in factories, on fields, and in Fortune 500s.

He is an expert in sustainability with a mission to move sustainability from theory to practical strategies that help people and businesses confidentially make real impact. To get there, he shares his message through books, consulting to businesses, and keynote speaking to audiences around the world.

John’s global career has taken him from Los Angeles to New York, Shanghai to Seoul to Melbourne. He’s had the privilege of working with the United Nations, McKinsey, A.C. Nielsen, and as a consultant with BSR, the world’s largest sustainability-focused business network. A decade of experience living and working in Asia inspired him to found Fulcrum Strategic Advisors with a mission to help companies, governments, and individuals capitalise on the benefits sustainability offers.

He is a regular contributor to major publications and speaks to an array of global audiences on issues of sustainability, geopolitics, communications, and societal change. John is the Chair of The Conference Board’s Asia Sustainability Leaders Council, advises the United Nations, and serves on the board of advisors to the U.S. Green Chamber of Commerce. He is the author of “Sustainability for the Rest of Us: Your No-Bullshit, Five-Point Plan for Saving the Planet” and “The Great Greenwashing: How Brands, Governments, and Influencers are Lying to You.”

Kiri Sinclair is the Founder & CEO of Sinclair, a renowned marketing communications agency in the Asia Pacific region, and Honorary Secretary and Chair of the ESG Committee of PRHK, Hong Kong’s public relations and communications association. With 20+ years of experience, she is highly regarded for her expertise in brand marketing, corporate reputation, and issues management. She advises organisations across industry sector on their ESG Strategy, Employee Engagement and CSR Programmes. Kiri’s curiosity, passion, and dedication to positive change propel her forward. She earned her MBA at HKU and lives in her hometown of Hong Kong.

My Sustainability Goals for 2024:

Drive brand leaders to commit honest and transparent ESG communications and to create marketing programmes alongside them that engage audiences to join the movement to co-create change.

Angela Wong is the Director of Corporate Communications & Administration at Jebsen Group, she is also a board member of the Jebsen Group Charitable Foundation.

Angela is a co-founder of Strive Foundation, an NGO scholarship program that elevates women’s Basketball in Hong Kong, with the mission of using basketball as a vehicle to better girls’ lives as well as their families. She is also the current President of Zonta Club of HKII, and was selected as a “Woman to Watch” by The Women’s Foundation and 30% Club Hong Kong Chapter in 2024.

Prior to joining Jebsen, she was in FX derivatives structuring at Citibank Hong Kong.

My Sustainability Goals for 2024:

• We have a shocking youth suicide rate in Hong Kong, which is among the highest in the developed world. We need to reach out to more young people who currently do not believe they have a bright future, and show them that there is no shame in seeking mental health support. We need more mentors, bring our youth back into society, and demonstrate that it is possible for them to make a difference.

• I hope that with all the attention on sports this summer, there will be more resources funneled strategically to the grassroots level. This would benefit not just the search for future world-class athletes, but also provide our community the opportunity to enjoy the benefits of sports across all ages.