People & Purpose Theatre

Building a Sustainable and Socially Responsible Employee Brand

Day 2 : 10:45 – 11:35

There is growing evidence that employees increasingly take into account a prospective employer’s ESG credentials. Given this, sustainability and socially responsibility have moved into the limelight as key weapons in talent acquisition and retention so how do organisations build a brand that makes them great places to work and which can contribute positively? Our panel discussion will look at key aspects, arming attendees with the practical information they need.

Learnings:

  • Do you think a sustainable / socially responsible brand is important? Why do you think that?
  • How do you build a sustainable and socially responsible employee brand?
  • Which other parts of the organisation do you need to engage with to ensure that you can deliver a brand that is authentic? How can you go about that engagement?
  • What examples can you give where you have seen those practices put into place?
  • What advice would you give others trying to build brands that appeal to employees and the talent pool?

Post-Event Actions:

  • Insight on how to build a brand that is environmentally and socially responsible
  • Strategies to engage with other parts of the business to build brands that are authentic in their ESG ambitions

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