People & Purpose Theatre
How Can Marketing & Communications Professionals Contribute to Rebuilding Hong Kong’s Global Reputation?
Day 2 : 12:45 – 13:35
Hong Kong has made global headlines over the last five years, and not often favourably. With the city now open, busy and ready to welcome both business and tourists, it’s time to discuss how we can help flip the script. Changing perceptions is what PR and communications professionals excel at. This discussion focuses on how we, as an industry and community, can build a strategy that forges a new narrative for the future.
Learnings
- The impact that individuals can have on changing perspectives
- Strategies for building an authentic new narrative for Hong Kong to help rebuild reputation
- Local and international brands operating in Hong Kong can participate in change making and contribute to building brand value and therefore economic impact
Post-Event Actions
- Insights on being an influencer and how storytelling can be a force for change
- A new perspective on why Hong Kong’s reputational value is important to individuals and organisations in the city
- How you can be part of rebuilding Hong Kong for the future
Speakers
Moderator
Kiri Sinclair
Founder & CEO
Sinclair
Kiri Sinclair
Sinclair
Founder & CEO
Kiri Sinclair is the Founder & CEO of Sinclair, a renowned marketing communications agency in the Asia Pacific region, and Honorary Secretary and Chair of the ESG Committee of PRHK, Hong Kong’s public relations and communications association. With 20+ years of experience, she is highly regarded for her expertise in brand marketing, corporate reputation, and issues management. She advises organisations across industry sector on their ESG Strategy, Employee Engagement and CSR Programmes. Kiri’s curiosity, passion, and dedication to positive change propel her forward. She earned her MBA at HKU and lives in her hometown of Hong Kong.
My Sustainability Goals for 2024:
Drive brand leaders to commit honest and transparent ESG communications and to create marketing programmes alongside them that engage audiences to join the movement to co-create change.
David Ko
Managing Director
Ruder Finn Interactive
David Ko
Ruder Finn Interactive
Managing Director
David Ko heads up RFI Asia, the digital arm of global communications consultancy Ruder Finn, with Asia offices in Beijing, Shanghai, Singapore, and Hong Kong.
David advises regional clients on digital marketing strategy, and over the years has also trained countless senior leaders on communications and crisis management.
Supported by
PRHK
PRHK is a modern and forward-looking industry organisation for PR and communications professionals in Hong Kong. It represents, champions, promotes and grows the Hong Kong public relations and communications industry, its professionals, its affiliates, its academic institutions and their students.