People & Purpose Theatre

Communicating with Consumers to Co-create Change

Day 2 : 11:35 – 12:25

In today’s dynamic marketplace, effective communication with consumers is not just about conveying messages from the brand, but also about fostering collaboration and co-creation. In this session, we will explore the power of engaging with consumers as active participants in driving change.

We will delve into strategies and best practices for building meaningful connections, leveraging different mediums, and utilizing consumer insights to co-create innovative solutions. By understanding the evolving needs and preferences of consumers, organizations can establish authentic dialogues that inspire loyalty and drive positive societal impact.

Join us to discover practical techniques and examples that demonstrate how effective communication can transform consumers into valuable co-creators of change.

Learnings:

  • The role of organizations and brands in fostering a collaborative dialogue with consumers to co-create meaningful change
  • Challenges and opportunities in the process
  • Best practices and examples of how this is put into practice

Post-Event Actions:

  • Gain insights on how collaborative dialogues with consumers can create positive impact for the brand, both on environmental and social levels
  • Explore the different formats and mediums in engaging consumers to co-create change

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