People & Purpose Theatre

The Power of Language to Drive Climate Action

Day 2 : 10:45 – 11:35

Full Programme
People and Purpose Theatre

We have known about fossil fuel-driven climate change since the late 1950s, but we are further than ever from a solution – let alone a reversal of temperatures. There is a growing body of thought that the doomsayers have had the effect of making things worse, rather than driving change. There is a growing body of evidence that we need to change the way we talk about climate change if we are to drive demonstrable change. We are seeing much greater emphasis on telling stories, and showing real people and the real-life effects climate change is having on them.

Learnings

  • How are sustainability communications changing?
  • Which organisations are doing it well, and who needs to think again?
  • What are the practical steps any organisation can take to make changes?
  • How do you bring storytelling into your communications?

Post-Event Actions

  • Research and compile case studies of organisations excelling in sustainability communications to share best practices.
  • Develop a checklist of practical steps organisations can implement to enhance their sustainability communications.

Speakers

Mark Jackson

Reputation Works

Managing Director

Mark founded Reputation Works to help businesses of all sizes build and enhance their reputations through storytelling with a particular focus on the complex challenge of communicating around sustainability.

Mark has more than 30 years’ experience of working with some of the world’s most renowned brands – including Google, Microsoft, Apple and American Express.

He is fluent in all aspects of communications: media relations, content creation, executive comms, employer branding and internal communications, crisis management, stakeholder engagement, activation and sponsorship.

My Sustainability Goals for 2024:

If our city is going to make good on the pledges it made in the Paris Agreement, it is high time the Hong Kong SAR government put sustainability at the forefront of its policy making rather than after-thought.

This will need all of us to hold the government to account, particularly when it back-tracks on flagship policies such as the waste charging scheme.

We also need to hold ourselves to account for our behaviour aiming to reduce, reuse and recycle wherever possible, whether that’s eating less meat, travelling less often or taking the choice not to upgrade our wardrobes each season.

 

Speaking at:

Day 2

Building a Sustainable and Socially Responsible Employee Brand

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