As a pioneering green lifestyle reward platform in Hong Kong, Carbon Wallet stands out by providing brands with integrated sustainable marketing solutions comprising market-first features like the Scan Barcode function.
With this function, Carbon Wallet users can use the App to capture recyclable information and submit a recycling record when they scan the product barcode and earn immediate incentives such as coupons offered by consumer brands or retailers and Carbon Wallet Points.
The function enables participating brands to identify the products being recycled and obtain valuable insights regarding recycling patterns of their product packaging and run a recycling reward programme without the need of in-store recycling points and additional manpower since customers can submit recycling records as they recycle anytime, anywhere in Hong Kong. Carbon Wallet’s Scan Barcode function has attracted a number of FMCG brands such as Friso, Dutch Lady, Listerine and Aveeno.
Brands quickly realised what Carbon Wallet can offer in sustainable marketing is far more than just barcode scanning. As a leading green reward platform, Carbon Wallet is partnering with JCDecaux Transport, a leader in out-of-home (OOH) advertising, to introduce Hong Kong’s first online-to-offline (O2O) Sustainability Advertising Solution.
This collaboration offers green advertising solutions covering O2O channels including Carbon Wallet’s in-app splash advertisements and the Scan Barcode Recycling Engagement Solution for targeting green audience, and JCDecaux’s OOH advertising solutions for achieving mass awareness, for sustainable products, services, or campaigns.
As consumers become more environmentally conscious, we believe sustainable advertising will become an essential tool for brands to expand their customer base to include the green-conscious generation.