People & Purpose Theatre
The Power of Language to Drive Climate Action
12 Sep (Fri) Day 2 : 11:35 – 12:25
We have known about fossil fuel-driven climate change since the late 1950s, but we are further than ever from a solution – let alone a reversal of temperatures. There is a growing body of thought that the doomsayers have had the effect of making things worse, rather than driving change. There is a growing body of evidence that we need to change the way we talk about climate change if we are to drive demonstrable change. We are seeing much greater emphasis on telling stories, and showing real people and the real-life effects climate change is having on them.
Learnings
- How are sustainability communications changing?
- Which organisations are doing it well, and who needs to think again?
- What are the practical steps any organisation can take to make changes?
- How do you bring storytelling into your communications?
Post-Event Actions
- Research and compile case studies of organisations excelling in sustainability communications to share best practices.
- Develop a checklist of practical steps organisations can implement to enhance their sustainability communications.
Speakers
Moderator
Mark Jackson
Managing Director
Reputation Works
Mark Jackson
Reputation Works
Managing Director
Mark founded Reputation Works to help businesses of all sizes build and enhance their reputations through storytelling with a particular focus on the complex challenge of communicating around sustainability.
Mark has more than 30 years’ experience of working with some of the world’s most renowned brands – including Google, Microsoft, Apple and American Express.
He is fluent in all aspects of communications: media relations, content creation, executive comms, employer branding and internal communications, crisis management, stakeholder engagement, activation and sponsorship.
My Sustainability Goals for 2025:
Climate change has been an accepted scientific fact for nearly sixty years. Despite this, we seem to be making little progress on climate change goals, or the wider Sustainable Development Goals. Some of this is the way organisations communicate and my goal for 2025 is to help them understand how to drive action, rather than fear.
Supported by
PRHK
PRHK is a modern and forward-looking industry organisation for PR and communications professionals in Hong Kong. It represents, champions, promotes and supports the Hong Kong public relations and communications industry, its professionals, its affiliates, its academic institutions and their students.
Our sustainability goals for 2025:
– Champion ESG Communications in Hong Kong and beyond
– Educate our professionals and the wider HK industry on best practice in ESG Communications, hosting forums, events and though leadership opprotunities
– Be an agent of change