Supply Chains & Logistics Stage

Expectations in the European Market – Navigating Complex Sustainability Requirements

11 Sep (Thur) Day 1 : 15:20 – 16:00

Gain exclusive insights from the Sustainability Working Group of the German Chamber on how European buyers are responding to evolving legal frameworks and ESG demands. This session will explore what brands and retailers expect from suppliers today – and how to meet those expectations effectively amid increasing complexity and regulation.

Speakers

Michael Keppe

Pergamon Labs

CEO

Michael is the CEO of Impala Services and Pergamon Labs, specializing in AI and digital transformation for the retail and process industries. With over a decade of leadership experience, Michael drives operational excellence and customer success through innovative solutions. Core competencies include developing strategies that align technology with business goals, utilizing AI to enhance retail experiences, and building high-performance teams.

As a Board Member at the German Chamber of Commerce in Hong Kong, Michael leads the Sustainability Work Group and the chamber´s AI strategies for corporate members, promoting Hong Kong as a business hub for German enterprises. Passionate about pushing the boundaries of retail technology, Michael seeks collaborations with professionals and organizations focused on technology-driven growth.

My Sustainability Goals for 2025:

Transition to an All-Electric Public Transportation System
I hope to see Hong Kong transition its entire public transportation system to electric vehicles. Replacing traditional buses, taxis, and minibuses with electric alternatives can significantly reduce carbon emissions and improve air quality, setting a regional precedent for environmental innovation.

Reduction of Plastic Packaging Waste
Another goal is to tackle the excessive use of plastic boxes, bags, and other packaging materials in Hong Kong. Implementing stricter regulations and promoting biodegradable or reusable alternatives can substantially reduce plastic waste and encourage a more sustainable consumer culture.

Cleaner Beaches and Natural Environments
I would like to see cleaner beaches and better-preserved natural environments. Regular clean-up initiatives, preventing illegal dumping, and enforcing environmental protection laws are essential to maintaining Hong Kong’s natural beauty and ensuring it remains pristine for future generations.

Hendrik Hillebrecht

German Chamber of Commerce, Hong Kong

Chief Commercial Officer

Hendrik has been working at the Delegation of German Industry and Commerce (GIC) in Hong Kong for the past 7 years. GIC is part of the global network of German Chambers of Commerce Abroad (AHK) with 150 locations in over 90 countries worldwide.

In his current role, Hendrik covers the areas of business development, innovation, and digital communication, and works closely with member companies of the German Chamber of Commerce, Hong Kong (GCC) on industry-specific committees and working groups.

Arianna Ji

STARTEAM GLOBAL

Sustainability Manager

Arianna Ji is the Sustainability Manager at STARTEAM GLOBAL, a German PCB manufacturer with over 35 years of expertise and operations across Asia, Europe, and North America. She leads transformative projects across ESG strategy, reporting, and supply chain sustainability. With a background in finance and economic statistics, Arianna brings a data-driven lens to sustainable procurement and circular product innovation.She remains an instrumental driving force, having achieved the EcoVadis Silver Medal and ensured alignment with EU ESRS and GRI standards. A certified sustainability professional, Arianna has completed the UN Global Compact Climate Ambition Accelerator. Fluent in four languages, she champions inclusive, resilient, and globally connected supply chains.

Anna Lakotta

Simba Dickie Group

Quality Manager

Experienced quality and compliance specialist with 9+ years in the TIC industry and global sourcing. Skilled in leading teams, enhancing processes, and securing high-quality, ethically sourced products for top-tier FOB clients. Active contributor to sustainability efforts through the German Chamber of Commerce, with a strong commitment to environmental and social responsibility.

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