Supply Chains & Logistics Stage

Expectations in the European Market – Navigating Complex Sustainability Requirements

11 Sep (Thur) Day 1 : 15:20 – 16:00

Gain exclusive insights from the Sustainability Working Group of the German Chamber on how European buyers are responding to evolving legal frameworks and ESG demands. This session will explore what brands and retailers expect from suppliers today – and how to meet those expectations effectively amid increasing complexity and regulation.

Speakers

Michael Keppe

Impala Services and Pergamon Labs

Co-Founder & CEO

Michael is Co-Founder and CEO of Impala Services and Pergamon Labs, specialising in AI-driven compliance documentation for the retail and consumer goods industries. He is not a technologist by background but a documentation and compliance expert who built an AI platform, a distinction that shapes how he approaches regulatory change: as an operational problem to be solved with structure and data, not a reporting exercise.

As a Board Member of the German Chamber of Commerce in Hong Kong, Michael co-chairs both the Sustainability Committee and the AI Committee. He co-developed the Chamber’s AI Transformation Blueprint, a seven-pillar readiness framework now applied across member companies, and contributed to the Committee’s “Green Future — Empowering Sustainable Compliance” guide for member companies and their suppliers. He continues to work with the Sustainability Committee on practical tools that help Asian suppliers understand which EU requirements apply to them. He is also Vice Chairman of the Hong Kong Artificial Intelligence and Industry Association.

He holds a Master’s in Technical Documentation, is a Certified AI Transformation Leader, and brings over 20 years of leadership in retail and consumer goods across Europe and Asia.

My Sustainability Goals for 2026:

Making EU regulation navigable for Asian suppliers. CBAM, the Digital Product Passport and PPWR are landing on factories that often learn about them from a buyer’s email. I want the gap between European legislation and Asian shop-floor reality to narrow, through practical tools, not more guidance documents.

Treating compliance data as an asset, not a cost. Companies collecting carbon, material and traceability data for regulators are sitting on the same data that improves sourcing decisions. The businesses that build this properly once will have an advantage over those that rebuild it for every new regulation. The industry should stop solving identical problems in parallel behind closed doors.

Hendrik Hillebrecht

German Industry and Commerce Ltd.

Chief Commercial Officer

Hendrik has been working at the Delegation of German Industry and Commerce (GIC) in Hong Kong for the past 7 years. GIC is part of the global network of German Chambers of Commerce Abroad (AHK) with 150 locations in over 90 countries worldwide.

In his current role, Hendrik covers the areas of business development, innovation, and digital communication, and works closely with member companies of the German Chamber of Commerce, Hong Kong (GCC) on industry-specific committees and working groups.

Arianna Ji

STARTEAM GLOBAL

Sustainability Manager

Arianna Ji is the Sustainability Manager at STARTEAM GLOBAL, a German PCB manufacturer with over 35 years of expertise and operations across Asia, Europe, and North America. She leads transformative projects across ESG strategy, reporting, and supply chain sustainability. With a background in finance and economic statistics, Arianna brings a data-driven lens to sustainable procurement and circular product innovation.She remains an instrumental driving force, having achieved the EcoVadis Silver Medal and ensured alignment with EU ESRS and GRI standards. A certified sustainability professional, Arianna has completed the UN Global Compact Climate Ambition Accelerator. Fluent in four languages, she champions inclusive, resilient, and globally connected supply chains.

Anna Lakotta

Simba Dickie Group

Quality Manager

Experienced quality and compliance specialist with 9+ years in the TIC industry and global sourcing. Skilled in leading teams, enhancing processes, and securing high-quality, ethically sourced products for top-tier FOB clients. Active contributor to sustainability efforts through the German Chamber of Commerce, with a strong commitment to environmental and social responsibility.

Supported by