Start-up Pitching Series at ReThink HK 2025: Innovative Solutions in the Techstyle sector

Cintia Nunes is the General Manager and Head of Asia of The Mills Fabrica. As the innovation engine to sustainability and impact of Hong Kong conglomerate Nan Fung Group, Cintia leads the team to connect innovators in the techstyle and agrifood tech space with capital, connections, and expertise — to bring sustainability tech innovations from concept to market.

Drawing inspiration from social business principles that prioritize both profitability and purpose, she is committed to facilitating collaboration among stakeholders across the ecosystem to advance positive environmental and social impact at scale.

Before joining The Mills Fabrica, Cintia served as Chief of Strategy and Growth at Hong Kong’s largest network of social enterprises and impact ventures. She also held leadership roles at a multinational FMCG company where she formalized business strategies for over 10 brands.

My Sustainability Goals for 2025:

• More industry level cross-sectors collaborations
• Open dialogues across stakeholder groups on what works/what doesn’t
• Accessibility/transparency to capital across asset classes for impact

Desmond is a founder at MM Limited and pioneered an alternative leather made from paper and cotton without plastics.

He is passionate about saving the environment.

He also devotes time to charitable work particularly for Hong Kong’s underprivileged youth via sports.

My Sustainability Goals for 2025:

1. Our community still has high usage of plastics. According to Greenpeace East Asia, 97% of Hong Kong’s riverine waste is of plastic, of which more than 70% comes from food, logistics and beverage packagings. In 2021, Greenpeace found micro-plastics in Hong Kong’s countryside streams for the first time. Hence, we hope our community can reduce plastics use.
2. Hong Kong people are not the most environmentally conscious on the planet. It would nice to change this outlook.
3. We have suffered from record breaking severe black rain storms this summer; I believe climate change is the root cause and as a community we need to be more aware of environmental concerns, at the same time building climate resilient infrastructure on an as green as possible basis.

Wendy Lam is a second-generation garment entrepreneur with global startup experience across ESG, FinTech, and GreenTech sectors. She founded EzyGreenPak to address packaging waste, secured two tech patents, and was featured by SCMP and HKSTP for pioneering sustainable solutions that combine material innovation with digital ESG compliance tools.

My Sustainability Goals for 2025:

1. As responsible producer
2. Reduce plastics packaging