Diet Change, Not Climate Change

Green Monday Group, the award-winning social venture and sustainability champion celebrates a decade of driving their mission for sustainable living worldwide. Green Monday started as a movement on Earth Day 2012 with the mission to take on the world’s most pressing crisis of climate change, food insecurity and public health through our food choices, advocates for individuals to dedicate at least one day of the week going “meatless”. Changes happened throughout the past 10 years, with Green Monday growing from a local movement into a multi-faceted platform that enables corporations, restaurants, schools and the general public to join efforts in reducing the carbon footprint while promoting green, healthy and sustainable living. The population of “flexitarians” in Hong Kong has increased tremendously from 5% to 40%, and the movement continues to grow and has now spread globally.

The group has cooperated with companies across different sectors and sizes. Since 2020, we have has organized or co-organized various ESG activities for more than 100 companies. In 2021, Green Monday donated over 68,000 vegetarian lunch boxes and goodie bags to the community in need, while some of the activities are undertaken in cooperation with companies to establish CSR best practice. The “Green Monday ESG Coalition” is launched in the same year, aimed to unify businesses with concrete plant-based solutions to rebuild a more sustainable and resilient future. Throughout this coalition, Green Monday teamed up with over 20 corporate signatories to devise actionable roadmaps with quantifiable green strategies and achieve UN sustainable development goals.

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