Taking Tangible Action on Sustainable Supply Chains

Improving the sustainability of marketing execution is a ‘must’ for brands who wish to improve brand equity and remain relevant to consumers today and into the future. However, delivering this requires more than just talk; it requires a fresh approach to marketing procurement and activation.

At adm Group, we partner with global brands to drive effective and sustainable marketing execution. We believe that tangible action is critical. To ensure we deliver this for our clients, sustainability practices and accountability are embraced by, and embedded across, every part of our business, from our supply chain experts and product designers, through to our innovation/insights leaders and client teams. Every day, we work in partnership with clients and suppliers to drive sustainability at the point-of-design and point-of-purchase across the entire point-of-sale category.

Our global framework for delivering our sustainability targets is called A Better Tomorrow. We will be featuring the A Better Tomorrow framework, and examples of tangible action that have been driven by it, at our ReThink 2022 Expo Booth. If you wish to find out more, please visit us at booth H63 or contact us on apacmarketing@admgroup.com.

adm Group is a global sustainable brand execution partner to many of the world’s leading CPG brands. Our APAC Sourcing Centre, located in HK, proactively manages social and ethical sourcing across our supplier base, whilst measuring and reducing the environmental impact of our supply chain. We are committed to a sustainable and equitable marketing future.

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