People & Purpose Theatre

How Businesses Can Utilise Internal Communications for an Impactful ESG Strategy

Day 2 : 11:25 – 12:15

As organisations step up on their ESG commitments in recent years, majority of the focuses were put on external communications and investors reporting. In the journey of achieving an impactful ESG strategy, internal stakeholders are equally important in building a strong corporate culture that help to accelerate the advancement of social and environmental agenda.

Today, we will have an engaging conversation on this topic with selected experts who will share their experiences on how businesses can utilize internal communications to create an impactful ESG strategy that transcends through employee engagement and community contribution. We will discuss the challenges and opportunities of internal communications, the latest trends and best practices, and the role of technology in enhancing the effectiveness.


  • What’s the importance of effective internal communication in organizations?
  • What are some of the challenges and opportunities of internal communication in businesses, in particular on ESG strategy?
  • What are some of the latest trends and best practices for effective internal communication in businesses?

Post-Event Actions

  • Understand the common hurdles in getting internal stakeholders onboard for the ESG strategy implementation.
  • Foster a better synergy between senior leadership and employees on aligning ESG goals.
  • Develop an action plan based on the insights shared during the panel discussion, and assigning responsibility for specific tasks to relevant team members or departments.


Carol Yeung

Managing Director

Carol is the Managing Director of Golin Hong Kong. She has 12 years’ experience building brand reputation and connecting brands with consumers. She was named Women to Watch 2021 by Campaign Asia-Pacific and has obtained Harvard Business School certification on Sustainable Business Strategy.

My Sustainability Goals for 2023:

I wish more brands will look into their brand purpose not only on comms level but how they can create real, meaningful change for the industry and society.

Justin Bonnett

Head of Marketing

JLL is a leading real estate & investment management firm with 42,000+ employees in 16 countries across the APAC region helping clients buy, build, occupy and invest in a variety of assets including industrial, commercial, retail, luxury residential and hotel real estate. Justin heads up marketing for JLL across Hong Kong, Macao and Taiwan. In this role, he covers the wider remit of the JLL brand communication as well as demand generation. Prior to joining JLL, Justin worked in a global FMCG firm in Shanghai after spending the majority of his career with a number of global advertising agencies.

My Sustainability Goals for 2023:

At JLL, we continue to lead the conversation around sustainability in the built environment and advise clients in the execution of impactful sustainability programs. We practice what we preach and adhere to ever stricter standards internally with numerous initiatives across our 3 JLL HK offices from waste sorting to beach clean ups. Personally, I am trying to sort most of my household rubbish and avoid purchasing any groceries that are wrapped in needless amounts of plastic packaging.

Piyush Srivastava

Managing Director

Piyush Srivastava has over 20 years of experience in the consumer goods field in Asia and held numerous leadership roles in Pepsi and Pernod Ricard. He is deeply passionate about sustainability and spearheaded the partnership between Pernod Ricard and Eco Spirits with the aim to significantly reduce carbon footprint and accelerate the circular movement within the wine and spirits industry in Hong Kong and Singapore.

Piyush is of the firm belief that a deeper engagement between employees and ESG purpose is the key driver for ESG performance as well as higher levels of employee satisfaction and productivity.

Pat Woo

Head of ESG Hong Kong (SAR)

Pat is a Partner and the Head of ESG practice in Hong Kong at KPMG China. He also leads the Sustainable Finance practice in Hong Kong and is very active in developing the ESG landscape for Hong Kong and international financial centres in the region.
Pat has been active for over 16 years in the field of sustainable development. Since 2018, Pat has chaired two working groups on the development of ESG strategy for Hong Kong for the Financial Services Development Council. The working groups have issued two policy papers during his term and the recommendations made aiming to catalyse the development of the sustainable finance market in Hong Kong have been well received.


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