Partnerships for Good: Connecting Education, Business, and Change Makers

Professor Tina Choi is a renowned marketing expert who merges her extensive corporate experience from her tenure at global giants with her passion for entrepreneurship and education in the areas of technology commercialization, venture development, and Industry 4.0.

As a seasoned marketing strategist, Tina has held senior executive roles at renowned multinationals like Dyson, Johnson & Johnson, Nestle, Unilever, PepsiCo and Procter & Gamble. In these roles, she spearheaded innovative marketing campaigns, drove brand growth, and built new market standards. Her deep understanding of consumer behavior and market dynamics has been instrumental in launching successful products and expanding market share.

Tina brings her marketing acumen to her role as the Executive Director of Global Venture Development at the Pan-Asia Venture Development Platform (PAVD) (http://www.PAVD.info). She leads expert teams in developing and executing marketing strategies for innovative technological ventures across Asia, ensuring their successful commercialization and growth. As the Founder of Maker International Company Limited and Wisey International Company Limited, Tina applies her marketing expertise to drive technology commercialization and venture development.

A highly sought-after speaker, Tina shares her insights on marketing, design thinking, innovation, communications, corporate governance, CSR, and entrepreneurship at various universities and corporations. Her ability to translate complex concepts into actionable strategies has made her a valuable resource for businesses looking to stay ahead in today’s competitive landscape.

Tina’s outstanding contributions have been recognized with the “2015-2020 Top 20 Outstanding Courses” award by the Innovation & Entrepreneurship Education Alliance of China (IEEAC). She also holds a Professional Certified Coach (PCC) credential from the International Coach Federation (ICF), demonstrating her proficiency in cutting-edge coaching techniques that empower individuals and organizations to reach their full potential.

蔡惠珊教授是一位著名的營銷專家，她將自己在全球巨頭任職期間的豐富企業經驗與她對技術商業化、創業發展和工業 4.0 領域的創業和教育的熱情相結合。

作為一名經驗豐富的行銷策略師，蔡教授曾在戴森、強生、雀巢、聯合利華、百事可樂和寶潔等知名跨國公司擔任高級管理職務。在這些職位上，她率先開展了創新的行銷活動，推動了品牌增長，並建立了新的市場標準。她對消費者行為和市場動態的深刻理解有助於推出成功的產品和擴大市場份額。

蔡教授將她的行銷敏銳度帶到了泛亞創業投資平台（PAVD）（(http://www.PAVD.info) 擔任環球科創企業環球科創企業拓展執行董事的職位上。她領導專家團隊為亞洲各地的創新科技企業制定和執行行銷策略，確保其成功商業化和增長。作為國匠意有限公司和躍思考國際有限公司的創始人，蔡教授運用她的營銷專業知識來推動她致力於技術商業化、創業發展及工業4.0。

蔡教授是一位備受追捧的演講者，她在多所大學和企業分享了市場營銷、設計思維、創新、傳播、公司治理、企業社會責任和創業方面的見解。她能夠將複雜的概念轉化為可操作的策略，分析並分享在當今競爭格局中保持企業領先地位的寶貴資源。

蔡教授的傑出貢獻獲得了中國創新創業教育聯盟（IEEAC）頒發的“2015-2020年度20大優秀課程”獎。她還擁有國際教練聯合會 （ICF） 頒發的專業認證教練 （PCC） 證書，展示了她對尖端教練技術的熟練程度，這些技術協助個人和組織能充分發揮其潛力。

Dr. Fred Ku, Associate Dean (Undergraduate Studies) at CUHK Business School, is an accomplished scholar and award-winning educator in fields of business economics, social values and ESG. He is also the founder and director of CUHK BESGO Programme, which aims to cultivate social mindset of budding business leaders and proactively drive cross-sector collaboration to co-create greater social good. Besides, Dr. Ku provides training and consultancy services to businesses and government agencies.

My sustainability goals for 2023:

I aspire to see Hong Kong nurturing socially conscious leaders, and businesses prioritizing social value alongside economic profit, ultimately fostering a sustainable and inclusive society.

Flowclass is a visionary venture co-founded by Jason. This platform provides entrepreneurs in the education sector with a comprehensive solution to streamline operations and scale their enterprises. Beyond operational efficiency, Flowclass empowers educators by facilitating a deeper understanding of students’ preferences and special needs through its built-in features, enabling them to impart knowledge effectively to future generations with intuitive and user-friendly tools.

Supported by institutions including Cyberport, Hong Kong Federation of Youth Groups, and AppWorks, Flowclass has garnered widespread acclaim and recognition. Additionally, Jason’s commitment to bridging academia and industry is further demonstrated through his involvement with Stargazers Consulting, where he has engaged in initiatives aimed at enhancing students’ workplace readiness through tailored skills development programs.

Jason graduated from The Chinese University of Hong Kong with a BBA in Global Business Studies.

Janet Ng, a seasoned professional with a career dedicated to creating positive impact, is currently a Partner Development Manager at Google. Her experience spans digital marketing and partnerships, and she is also pursuing a Master’s program in Psychology and Neuroscience of Mental Health at King’s College London. Janet believes that a multi-disciplinary approach, coupled with a deep sense of self-awareness, is key to addressing the complex challenges of our time. She is committed to driving positive change through collaboration, innovation, and conscious awareness.

My sustainability goals for 2024:

• Promoting healthy lifestyles, ensuring access to mental health knowledge and resources.
• Reduce light pollution.