Consumer Behaviour in Asia: The Sustainability and Social ‘Say-Do’ Gap

Consumers often publicly advocate for brands to step up their environmental and social responsibilities. But do they put their money where their mouth is? This session will discuss differing generational perspectives towards the responsibility of businesses versus buyers, the gap between what consumers say they want and what they actually buy, and if regulation is the only real backbone to change across Asian markets – especially in more difficult market conditions.

Learnings

• Understand the disparity between consumers’ advocacy for sustainability and their actual purchasing decisions.
• Explore how different generations prioritize corporate social responsibility and how this influences their buying habits.
• Assess the role of regulations in driving change in corporate practices and consumer behaviours in Asian markets.

Post-Event Actions

• Develop a simple guide for brands on improving transparency in their sustainability efforts.