People & Purpose Theatre
Navigating the New Paradigm: The Evolution of ESG Communication in a Shifting Geopolitical Landscape
Day 2 : 12:25 – 13:15
As the geopolitical landscape transforms, so too does the narrative surrounding ESG communications. With global ESG investments dropping in 2023 and geopolitical tensions reshaping sustainability priorities, organizations must rethink how they communicate their ESG commitments. This panel discussion will explore how businesses can adapt their messaging and strategies to remain credible, transparent, and impactful in promoting sustainability amidst these challenges.
Learnings
- Understand major geopolitical changes (e.g., U.S.-China tensions, the ban on DEI in the US) that are reshaping ESG priorities and the impact on multi-national corporations.
- Explore ways that organizations can adjust their ESG messaging to resonate with stakeholders in a climate of scepticism and reduced funding.
- Practical advice on integrating geopolitical insights into ESG communication frameworks.
Post-Event Actions
- Gain actionable insights on how to effectively communicate ESG initiatives within a changing geopolitical context.
- Learn practical strategies for adapting communication frameworks to meet the evolving expectations of stakeholders and investors.
Speakers
Moderator
Carol Yeung
Managing Director
Golin Limited
Carol Yeung
Golin Limited
Managing Director
Carol is the Managing Director of Golin Hong Kong. She has 12 years’ experience building brand reputation and connecting brands with consumers. She was named Women to Watch 2021 by Campaign Asia-Pacific and has obtained Harvard Business School certification on Sustainable Business Strategy.
My Sustainability Goals for 2024:
I wish more brands will look into their brand purpose not only on comms level but how they can create real, meaningful change for the industry and society.
Supported by
PRHK
PRHK is a modern and forward-looking industry organisation for PR and communications professionals in Hong Kong. It represents, champions, promotes and supports the Hong Kong public relations and communications industry, its professionals, its affiliates, its academic institutions and their students.
Our sustainability goals for 2025:
– Champion ESG Communications in Hong Kong and beyond
– Educate our professionals and the wider HK industry on best practice in ESG Communications, hosting forums, events and though leadership opprotunities
– Be an agent of change