People & Purpose Theatre

Navigating the New Paradigm: The Evolution of ESG Communication in a Shifting Landscape

12 Sep (Fri) Day 2 : 12:25 – 13:15

As the global landscape evolves, so does the conversation around ESG communications. With changes in investment trends and shifting priorities, organizations need to rethink how they share their ESG commitments. This panel discussion will explore how businesses can adapt their messaging and strategies to remain credible and impactful in promoting sustainability.

Learnings

  • Understand key global changes that are influencing ESG priorities and their effects on multinational corporations.
  • Explore ways that organizations can adjust their ESG messaging to resonate with stakeholders in a climate of scepticism.
  • Practical advice on integrating geopolitical insights into ESG communication frameworks.

 Post-Event Actions

  • Gain actionable insights on how to effectively communicate ESG initiatives within a changing geopolitical context.
  • Learn practical strategies for adapting communication frameworks to meet the evolving expectations of stakeholders and investors.

Speakers

Carol Yeung

Golin; PRHK

Managing Director, Golin Chairperson, PRHK

Carol is the Managing Director and ESG lead at Golin Hong Kong, with 15 years of experience in brand reputation and communications. Recognized as a Women to Watch by Campaign Asia-Pacific, she holds a certification in Sustainable Business Strategy from Harvard Business School.

She has successfully led two two-year campaigns for the Hong Kong Government’s Environmental Protection Department, focusing on public education for waste reduction and recycling, and developed a strategy to phase out microbeads in personal care products.

In addition to her public sector work, Carol advises brands on sustainability communications.

Carol also serves as chairperson of PRHK and has supported the partnership between ReThink and PRHK for two years.

 

Jonathan Ly

Qeelin (Kering Group)

Global Head of Fragrance Business and Corporate Projects

Jonathan Ly, leads the Global Fragrance Business and Corporate Projects Department at Qeelin, fine jewellery house part of Kering Group. He notably heads the development of a new division with Kering Beaute and is in charge of the overall CRM and Data transformation journey. Besides, he also designed the overall House ESG strategy and is implementing a decarbonization roadmap to reach Kering’s commitment to reduce greenhouse gas emissions by 40% in the next decade.

Passionate about Diversity, Equity and Inclusion, Jonathan is also an Executive Board Member of Inspiring Girls Hong Kong (IGHK), a charity that empowers girls in their career development, particularly those from disadvantaged backgrounds and marginalized communities. IGHK connects students with diverse female role models directly in schools to address gender stereotypes and unlock the girls’ full potential.

French citizen, born and raised in Paris, with Chinese Teochew, Vietnamese and Reunion island origins, educated between Paris (ESSEC Business School) and Beijing (Peking University), Jonathan strives in bridging different cultures and generations altogether. He is President of ESSEC Alumni Hong Kong Chapter (170 active members in Hong Kong) since 2019 and is also part of the Events Committee of Les Lumieres de Paris International Institute Hong Kong Chapter, a club promoting the cultural exchange between France and Hong Kong.

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