Navigating the New Paradigm: The Evolution of ESG Communication in a Shifting Landscape

Carol is the Managing Director and ESG lead at Golin Hong Kong, with 15 years of experience in brand reputation and communications. Recognized as a Women to Watch by Campaign Asia-Pacific, she holds a certification in Sustainable Business Strategy from Harvard Business School.

She has successfully led two two-year campaigns for the Hong Kong Government’s Environmental Protection Department, focusing on public education for waste reduction and recycling, and developed a strategy to phase out microbeads in personal care products.

In addition to her public sector work, Carol advises brands on sustainability communications.

Carol also serves as chairperson of PRHK and has supported the partnership between ReThink and PRHK for two years.

AsiaGlobal Fellow 2025, 2021 Women of Power, 2019 GEN T Honouree, V Label Global Hero, and two-time TEDx Speaker: serial social entrepreneur and trends forecaster Sonalie Figueiras is a sustainability expert, food futurist, and eco-powerhouse who has been inspiring international audiences for over a decade with practical steps to combat climate change. Known globally as the Green Queen, she is the founder and Editor-in-Chief of the award-winning Green Queen, the original impact media platform that educates millions about the link between food technology and climate change. She is also the co-founder and CEO of organic sourcing platform Ekowarehouse and climate tech SaaS Source Green. Additionally, Sonalie is a global keynote speaker, an advisor to multiple mission-driven startups and NGOs, and a venture partner and advisor to several venture capital funds.

Iris is a seasoned marketing professional and senior leader with over 13 years of experience in the Beauty and FMCG industries, committed to driving sustainability and inspiring positive change.

As the Marketing Director of L’OCCITANE Group for Hong Kong and Macau, Iris leads the team in crafting innovative brand marketing strategies while championing initiatives that elevate consumer experiences and promote sustainable practices within the retail industry.

Iris combines her extensive expertise in brand building, marketing communication, consumer engagement, and growth strategy development with a passion for environmental stewardship. She is dedicated to leveraging her leadership role to inspire change, foster sustainable growth, and contribute to a more planet-conscious future.

My Sustainability Goals for 2025:

As someone deeply passionate about sustainability, my hope for Hong Kong by 2025 is to see our city become a leader in sustainable living, where everyone—from individuals to businesses—plays an active role in protecting our planet. At L’OCCITANE, I’m proud to be driving initiatives that contribute to this vision, and I feel strongly about sharing these efforts with the community to inspire change.

1. Reduce: Personally, I’ve become more mindful of reducing waste in my daily life, and I hope to see more people in Hong Kong embrace simple yet impactful habits, like using refillable products. Through L’OCCITANE’s focus on refill solutions, we’re encouraging a shift away from single-use packaging. It’s amazing to see how small changes can make a big difference.
2. React: I believe that every small action counts. Whether it’s supporting sustainability initiatives or making conscious choices in our daily routines, we all have the power to drive change. At L’OCCITANE, I’m proud to work on inspiring others—our customers, partners, and teams—to take those first steps toward sustainability. By working together, I believe we can create a ripple effect that sparks real, lasting change in Hong Kong.
3. Recycle: Recycling has always been close to my heart. Through our Make Earth Green Again program, we’re encouraging customers to recycle their empty beauty containers at our stores, and I’m thrilled to be part of an initiative that makes sustainability more accessible. My hope is that more people and businesses in Hong Kong join forces to create a culture where recycling is second nature.

Ultimately, I believe that sustainability is a journey we’re all on together. By sharing these initiatives and inspiring action, I hope to see Hong Kong become a greener, more sustainable city where everyone feels empowered to make a difference.

Jonathan Ly, leads the Global Fragrance Business and Corporate Projects Department at Qeelin, fine jewellery house part of Kering Group. He notably heads the development of a new division with Kering Beaute and is in charge of the overall CRM and Data transformation journey. Besides, he also designed the overall House ESG strategy and is implementing a decarbonization roadmap to reach Kering’s commitment to reduce greenhouse gas emissions by 40% in the next decade.

Passionate about Diversity, Equity and Inclusion, Jonathan is also an Executive Board Member of Inspiring Girls Hong Kong (IGHK), a charity that empowers girls in their career development, particularly those from disadvantaged backgrounds and marginalized communities. IGHK connects students with diverse female role models directly in schools to address gender stereotypes and unlock the girls’ full potential.

French citizen, born and raised in Paris, with Chinese Teochew, Vietnamese and Reunion island origins, educated between Paris (ESSEC Business School) and Beijing (Peking University), Jonathan strives in bridging different cultures and generations altogether. He is President of ESSEC Alumni Hong Kong Chapter (170 active members in Hong Kong) since 2019 and is also part of the Events Committee of Les Lumieres de Paris International Institute Hong Kong Chapter, a club promoting the cultural exchange between France and Hong Kong.

Yuyi Siu is the Senior Director of Global Marketing at CFA Institute. With almost 20 years of professional experience working in the marketing field, Yuyi is a strategic and dynamic marketer with passion in telling authentic brand stories which resonate with customers. She leads a high-performing global team dedicated to building a strong brand presence, enhancing customer satisfaction, and driving business growth through collaboration with partners at global, regional, and local levels.
At CFA Institute, Yuyi spearheads innovative and integrated marketing initiatives that align with the organization’s strategy. She oversees the successful implementation of key global programs, driving exceptional customer experience while maintaining strong local relevance. Recently, her role was expanded to manage the global sustainability portfolio which include “Sustainable Investing Certificate”, “Climate Risk, Valuation, and Investing Certificate”, and the newly launched “Principles of Sustainable Investing Certificate (Chinese)”.

Based in Hong Kong, Yuyi holds a Master degree of Laws (LLM) in International and Commercial Law from the University of Greenwich; Master degree of Integrated Marketing and Communications from the City University of Hong Kong; and a Bachelor degree of Marketing and Organizational Management from the Hong Kong University of Science and Technology. She earned the Certified Digital Marketing Professional (CDMP) credential in 2023.