Marketing More Than a Message: Activating Purpose and Real Impact

Known for providing expert insights, strategic counsel and creative solutions, Kiri is a trusted advisor in marketing communications, reputation management and crisis communications in the Asia Pacific region. Her 25+ years of experience leading brands to success across Asia have made her a highly sought-after commentator and conference speaker internationally.

Kiri is Founder & CEO of Sinclair, which she established in 2009 and has since built into a multi-award-winning, regional marketing communications agency. A strong advocate for the value of integrated communications and the importance of protecting and building reputation, she holds industry Board positions with The Marketing Society, PRCA APAC and PRHK, is a Fellow of the PRCA and is a member of Tatler Asia’s 2025 Gen.T Tribe. In the wider community, Kiri is on the Hong Kong Baptist University School of Communications Advisory Committee, the ReThink HK Foundation Advisory Board, and is a Mentor for the University of Hong Kong Business School’s Master’s students.

As agency leader, Kiri is responsible for Sinclair’s strategic regional growth, team-first culture, and the innovative business and client strategy the agency is renowned for. She mentors the Sinclair team, who are based out of offices in Hong Kong, Shanghai and Singapore, fostering a forward-thinking, creative and solutions-based approach to marketing and communications. Kiri strategically advises clients across the corporate, consumer, luxury, public and NGO sectors. She leads the development of creative growth strategies on both a regional and local level, and advises on sensitive reputational issues for world-leading clients.

Kiri was listed in Tatler’s Asia’s Most Influential in 2021, named PR Agency Head of the Year by Campaign Asia in 2018 and Agency Leader of the Year by Mumbrella in the same year. These accolades compliment the 100+ awards the agency has been bestowed, which include Greater China B2C Agency of the Year and Greater China B2B Agency of the Year by Campaign Asia 2022, Public Relations Agency of the Year 2020 by Marketing Magazine, Hong Kong SAR PR Agency of the Year 2021 and 2020 by Campaign Asia, and Greater China PR Consultancy of the Year 2018 by Campaign Asia.

Born in Hong Kong, Kiri earned her MBA from the University of Hong Kong. An insatiable curiosity, passion for life, and dedication to working with individuals and organisations that are creating positive change in the world, are the leading forces that drive her forward.

In the capacity of Managing Director of BSH Hong Kong, Chloe Kwok is leading the business of the home appliances manufacturer with renowned brands including Bosch and Siemens.

Over 15+ years of experience in Commercial Sales and Marketing in world-class multinational corporations. Extensive experience in business transformation, strategic planning, brand marketing as well as category & channel development with a proven track record in delivering outstanding business results.

Always thrive in environments that value clear direction, energy, optimism, and positive spirit. Capable of generating compelling strategies that translate into actionable items and results. High level of agility and commitment well-recognised by working partners and stakeholders.

Inspire and lead the people through a strategic vision and purpose. Coach team members to strive towards a common goal. Embrace servant leadership, and get passionate in people development.

My Sustainability Goals for 2023:

Hong Kong continues to strive for carbon neutrality and protect the climate and environment with collective effort and through collective actions

Lynne is General Manager, Group Corporate Affairs for The Hongkong and Shanghai Hotels, Limited (HSH), a publicly listed company on the Hong Kong Stock Exchange and owner-operator of The Peninsula Hotels, The Peak Tram, The Peak Tower, The Repulse Bay and other luxury properties around the world. Lynne has global responsibility for crisis communication and issues management, corporate communication, financial communications, media relations and public affairs for the HSH group.

My Sustainability Goals for 2023:

In a personal capacity, I am currently Vice Chair of the Special Needs Network Hong Kong (SNNHK). I would like to see more inclusion, understanding and opportunities for children with special educational needs in our community.

Victoria Wisniewski Otero is the Founder & CEO of Resolve Foundation, a Hong Kong s88 nonprofit established in 2017 to inspire, empower and connect emerging community leaders for inclusive social change.

Victoria is also one of the co-founders of Voice for Social Good, a volunteer-led group of a dozen nonprofit leaders committed to promoting cross-sector collaboration, open exchange and learning, in order to build an inclusive, stronger and resilient nonprofit sector to serve the Hong Kong community. Voice for Social Good came together as a result of COVID-19.

Previously, she worked at Justice Centre Hong Kong, the Center for Economic and Social Rights in Madrid and UN HABITAT in Kuwait. Victoria has sat on advisory groups for CIVICUS Solidarity Fund and Pil-Net’s Law for Change student competition. For her community work, she was selected in 2018 for the prestigious Generation T List and in 2020 received AmCham’s Women of Influence Award.

My Sustainability Goals for 2023:

My lifelong goal is that everyone can feel empowered to take everyday action to make their community more inclusive, and for Hong Kong to be a place where everyone feels they belong. For the coming year, I hope to forge more avenues to attract talent to the social purpose sector and give these dedicated individuals pathways for development and growth in service of the community. This means ensuring that the nonprofit sector has adequate funding and resources to work sustainably and holistically.

Benny Siu, Head of Safety, Sustainability and Quality Assurance of Hactl, works with different stakeholders in the aviation supply chain on safety, sustainability, quality and risk management. Benny is also a Chartered Environmentalist and Chartered Safety Practitioner.

Hactl is one of the world’s leading air cargo terminal operators, providing services to over 100 airlines and 1000 freighter forwarders. Launched in 1976 to consolidate and streamline all air cargo handling in Hong Kong, Hactl has played a major role in the establishment of Hong Kong as the definitive air cargo logistics hub for Southern China and Asia.

My Sustainability Goals for 2023:

Driving a more sustainable air cargo industry.