Queenie Man

Queenie is the Founder & CEO of The Project Futurus and Captain Softmeal. She is also the Managing Director at Forward Living and Culture Homes. Queenie is an appointed member of The Elderly Commission at the Hong Kong Special Administrative Region to provide advice in the formulation of a comprehensive policy in caring for elders. Queenie is also a Board Member at AIDs Concern.

Queenie had worked as a global brand strategist for almost a decade specializing on brand strategy, design and customer experience for Fortune 500s prior to joining the eldercare field. Combining her insights and experiences in both branding and elderly services, Queenie established The Project Futurus in 2019 to transform the way people perceive aging through advocacy, education, community service, and impact program design. Queenie established “Captain Softmeal” (軟餐俠) to raise awareness on dysphagia health and recently expanded the platform to Singapore. In addition, she created an immersive experiential dim sum program “Sensory Restaurant on Wheels” (流動五感大茶樓) serviced over 2400 elders living with dementia to deliver the joy of dim sum dining. Queenie also responsible for the rebranding of “Culture Homes” and Nordic-inspired senior community “Forward Living”, and an aging-in-place concept experience store “The Living Gallery”.

Queenie was named “Harper’s Bazaar Visionary Women Award 2023”, “Prestige Women of Power 2023”, “Tatler Gen.T 2022 Leaders of Tomorrow” and “Jessica Most Successful Women 2021” . She is also a TEDx and KODW speaker, an Enterprise Advisor at CLAP@JC, and a MingPao columnist.

Queenie holds a bachelor’s degree in Business Administration, specializing in Marketing and Information Systems from the University of Washington (USA). She is also pursuing a Masters Degree in Dementia at the University of Stirling (UK) (2022-2025). She is also a certified Healthcare Worker and Personal Care Worker, and an Eden Alternative Associate advocating for human-centric care.

My sustainability goals for 2024:

I am committed to channelling my passion serving our elders and their well-being. By combining my experience and passion in social innovation, elderly service, and brand strategy & design, I hope to be able to create a new narrative for aging and inspire positive transformation.

Aging is one of UN’s global mega trends, I hope to be able to introduce innovative aged care practices by connecting global practices and knowledge exchange. My sustainability goals for 2024-2025 are to continue to champion for elders’ well-being through meaningful engagements, provide dignified dining solutions for those with swallowing difficulties, raise awareness on positive ageing and promote social inclusion, and to support WHO’s UN Decade of Healthy Ageing.