Marisa Agrasut

A highly experienced practitioner, consultant and facilitator Marisa blends management and leadership of strategic design and innovation. Her work across disciplines is broad – supporting organisations to understand, apply and leverage frameworks and methodologies to optimise value creation; from consulting to co-creating, with Fortune 500’s, national ministries, non/not-just-for-profits and SMEs.

In 2009 Marisa discovered her nascent entrepreneur and embarked on her first sustainability-led business model venture, shifting the negative perception of plant-based eating; enabling reduced-carbon diets and responsible consumption – supporting organic farmers, through a (then) pioneering circularity, systems-thinking based business.

After a move to Singapore, in 2016, the nexus of her old life and new was conceived – The Inceptery (B Corp certified in 2021); an innovation firm working at the edge of conventional boundaries and assumptions, challenging notions of success in our current paradigm – focusing on systemic value creation.

Recently the emphasis has also shifted to include supporting teams to become more self-sufficient – to embed and embody the knowledge, understanding, capabilities and mindsets needed to build a culture of democratic, inclusive and responsible innovation towards systemic change – for people, planet, prosperity as a strategic imperative.

In their work they take each opportunity to scale broad and deep, building the capacity of the ecosystem by creating the conditions for others to be empowered to take action, through our collective consultancy and tech enabled decision-making support.

A graduate in Strategic Design Management, and with a firm belief in the non-linear nature of systems change, that encompasses the many facets of sustainability – wherever opportunity arises, she harbours a fascination with the limitless power of intentionality, giving a voice to underrepresented users, and externalising creative processes collectively – bringing about new consciousness, solutions, and businesses alongside technology to improve human-planetary conditions.

My Sustainability Goals for 2024:

1. Regionally, not just HKG, for organisations or all sizes and types to start their sustainability performance measurement and improvement through reporting and disclosures in any form they can. Just getting started using the variety of tools, platforms and technology that exist already, which should help them in getting started on this journey.

2. We are looking for larger scale organisations for a pilot who want to explore building new or shifting old business models to think about the business model of the future that incorporates sustainability-led imperative, using tools and methodologies that incorporate systemic value creation as a primary driver.

3. From HKG and the region, build a synergistic network of partners, collaborators and clients focused on holistic approaches towards systemic value creation and systems innovation. (Either they have solutions or the desire/need and want to bring build a collective do this through partnering and collaboration).