John Willis

John Willis is Senior Director of Corporate Performance & Accountability at WBCSD, where he helps businesses embed sustainability into financial valuation and capital allocation to drive long-term value and competitiveness. With over 30 years in sustainable finance, including senior roles at the Tracker Group (home of Carbon Tracker and Planet Tracker), Sustainable Insight Capital Management, and Deutsche Asset Management (DWS), as well as Global Head of Equity Research at Deutsche Bank Securities. He brings financial market expertise to the challenge of making sustainability performance a genuine business advantage.

My Sustainability Goals for 2026:

1. Demonstrate sustainable business strategies can pay, by driving competitiveness, resilience and value.
2. Make sustainability strategies investible by translating them into the language of capital markets.
3. Highlight credible transitions which turn ambition into corporate action.