Andrea de Vincentiis

Andrea de Vincentiis

Regional Head of B2B Marketing, Asia-Pacific

Andrea de Vincentiis is Regional Head of B2B Marketing, Asia-Pacific and Head of Marketing for International Markets in Asia-Pacific and has been with the HSBC Group in various Country, Regional and Global marketing leadership roles for the last 18 years.

Andrea’s 22-year career to date has been focused on B2B Marketing and Communications in Financial Services spanning a number of disciplines, including Marketing Strategy, Marketing Communications, Internal Engagement, Media Relations and Brand Partnerships. Working with his team and partner agencies, Andrea is currently focused on transforming his Asia-Pacific teams into ones that balances genuine human insight, digital/data analytics and brand building activity to help drive growth.

Andrea is an active member of the Marketing Society (UK and now HK) as well as being a Sustainability Leader for the HSBC Group and before moving to HK was School Governor at his local Primary School in the UK. In his spare time, Andrea loves Sport (particularly Cycling, Hiking and Tennis), new Food experiences and spending time with his family.

My Sustainability Goals for 2021:

Personal: to live a sustainable lifestyle, for example by eating less red meat

Community: to help educate and share sustainable best practice with children, for example by running educational sessions at my son’s school

Professional: to collaborate with colleagues at HSBC to achieve net zero in our own operations and supply chain by 2030 or sooner