Iris Lee

Iris Lee is the General Manager, Hong Kong and Macau at The Coca-Cola Company, where she leads end-to-end franchise performance across commercial strategy, frontline marketing, and system execution. She partners closely with bottlers and key stakeholders to accelerate sustainable growth, strengthen brand leadership, and deliver world-class marketplace execution across Hong Kong and Macau. As the senior system integrator for the market and General Manager of the Hong Kong oFice, Iris connects global strategy with local insight to unlock shared value for customers, consumers, and partners.

Iris is an accomplished business executive with nearly two decades of experience driving commercial success for global FMCG leaders, including The Coca-Cola Company, Mars Wrigley, Johnson & Johnson, and L’Oréal. With deep operational roots in both Mainland China and Hong Kong, Iris brings a nuanced understanding of the regional complexities required to manage diverse business environments. She has successfully overseen portfolios reaching $250M USD, with core strengths in P&L optimization, disciplined commercial strategy, and category revitalization through market expansion and executional excellence.

Central to Iris’s leadership philosophy is the integration of strategic customer collaboration with a people-first organizational culture. She excels at building high-value partnerships that balance corporate ambition with market realities to deliver sustainable growth. An advocate of authentic leadership, Iris focuses on developing high-performance teams grounded in trust, accountability, and empowerment. By fostering a culture where people feel ownership and pride in their work, she enables both business results and talent to thrive in highly competitive markets.