Joe Cheung

Joe is currently the Assistant Director of Sustainability Education at Ocean Park, with over 16 years of experience in environmental education. Holding a Master’s degree in Social Science in Psychology and a Bachelor’s degree in Marine Science, Joe combines scientific knowledge with an understanding of human behaviour to advance sustainability education.

In 2023, she developed Mission R, Ocean Park’s Conservation Advocacy Campaign. In 2025, she established Ocean Park Sustainability Institute. She believes sustainability must extend beyond the environmental sector and become a mindset embraced across industries, enabling businesses, communities and individuals to survive and thrive while creating positive outcomes for nature. Recognising that change can be challenging, she works to help businesses navigate the transition towards more sustainable practices. Through collaboration, education and trust, Joe encourages organisations and communities to harness these challenges together and deliver positive outcomes for business, people and the environment.

My Sustainability Goals for 2026:

Develop a Nature Action Initiative that bridges global nature-related frameworks with practical local corporate action in Hong Kong, while recognising, verifying and supporting meaningful corporate sustainability efforts.