Joyce Wong

Joyce is the Co-founder and Sustainability Lead at Better Futures. She drives sustainability projects and builds cross-sector partnerships to tackle complex social and environmental challenges. A firm believer in systems thinking and cross-sector cooperation, she has spearheaded initiatives in impact financing, social housing, waste reduction, and healthcare infrastructure planning.

At Better Futures, Joyce guides clients across diverse industries—including property, retail, hospitality, utilities, and investment banking—through their sustainability journeys. Her services range from awareness building and leadership training to co-creating transition strategies and implementation plans.

Drawing on over 13 years of impact consulting experience across Hong Kong, Asia, and London, Joyce brings expertise in stakeholder consultation, research, and strategy development to public and private sector organizations. She holds an MSc from the London School of Economics and an MA from Leipzig University and is passionate about empowering organizations to build a more sustainable future through innovation and collaboration.

My Sustainability Goals for 2025:

1. Facilitate the adoption of a systems approach to corporate and societal sustainability transitions

• Go beyond carbon/climate to address nature/biodiversity, and the intersection of social and environmental challenges.
• Promote the use of systems thinking or foresight tools to foster cross-sector cooperation for more holistic solutions.

2. Promote sustainability and circularity as a sound business strategy for corporates

• Emphasize opportunities for cost savings, revenue growth, innovation, and key levers of change such as supply chain engagement and technological innovation.
• Showcase good practices and case studies to demonstrate tangible benefits and inspire wider adoption.