Accounting for Sustainability
Director, Asia Pacific
Pooi Funn MOONG is the Director for Asia Pacific and leads A4S activities, including the A4S CFO Leadership Network, in the region, supporting CFOs and finance teams to embed sustainability.
Prior to joining A4S, Pooi Funn was at Deloitte professional services and assisting organisations on reporting, internal controls, business processes, risk management and governance. She has worked with a wide range of organisations in the global financial services industry, has held regional roles and led complex projects involving cross-border and cross-functional teams in the UK, Middle East, and Southeast Asia.
Pooi Funn is a Fellow Chartered Accountant, member of the Institute of Chartered Accountants in England and Wales (ICAEW), and member of the Malaysian Institute of Accountants (MIA).
Accounting for Sustainability (A4S) works with the global finance community to drive a fundamental shift towards resilient business models and a sustainable economy. We operate key networks including the A4S CFO Leadership Network, asset owners and accounting bodies to inspire action, transform decision making and scale up action towards resilient business models and a sustainable economy. Since its establishment A4S has played a central role transforming the finance and accounting landscape, inspiring finance leaders and convening the financial system to drive collaboration and accelerate change.
Speaking at 2026 sessions:
Delivering Sustainable Value to Accelerate the Transition: CFO Priorities (Breakfast Roundtable)