Roger Li

Roger Li joined Yahoo, a media and ad tech brand for more than a decade. With his strong leadership and passion in innovation and technology, he is in-charged with the responsibility to bring cutting edge advertising technology to Yahoo ad solutions so as to maximize client’s campaign creativity and performance.

Roger was the founding team leader in setting up the pan-APAC AdTech unit and leading the operations across Yahoo Asia Pacific offices in Australia, Hong Kong, India, Japan, Singapore and Taiwan. As the senior director of Yahoo Creative, Roger oversees a team of creative and technology professionals to deliver impactful ad experiences utilizing data, technology, and imagination. The team establishes and upholds company-wide ad standards, ensuring exceptional quality and client satisfaction. Roger is expertise in bridging the creative and technological aspects to develop innovative solutions and to create compelling campaigns that resonate with audiences and deliver results for clients. With Roger’s passion in AdTech, he stays updated on industry trends, fosters partnerships, and enhances the company’s ad creative capabilities to provide the best ad quality and client experience in Yahoo.

Roger earned a bachelor’s degree in Information Engineering and a master’s degree in New Media from the Chinese University of Hong Kong. Roger actively supports the digital advertising industry and he is currently one of the Executive Committee Members of the IAB Hong Kong.

My Sustainability Goals for 2025:

1. Educating marketers on balancing creative excellence with carbon efficiency
2. Collaborating across the online advertising ecosystem to build scalable, transparent solutions that align with global sustainability standards