Andy Russell

As JEB Group’s Strategy and Growth Director, Andy Russell is a passionate sustainability advocate and drives transformative change in the office interiors and space. Based in the Hong Kong office, he leverages and applies his knowledge and experience of circular practices, data insights and the benefits of circularity over traditional procurement models to drive value-added, purposeful innovation. With executive certifications in Business Sustainability Management from the University of Cambridge and Strategic Leadership from INSEAD, his commitment to sustainability and strategic growth enhances client value and furthers JEB’s mission.

Previously, he successfully grew two startups—Bureau Group and Houseology and creating over 200 jobs over an 8-year period in UK. Additionally, he built a bespoke SaaS platform to track the full life cycle and Scope 3 carbon of FF&E assets, further showcasing his dedication to sustainable practices in the industry.

My Sustainability Goals for 2025

• Champion waste reduction through strategic partnerships, product redesign, and operational efficiencies—starting within local communities and scaling regionally.
• Embed circular design principles across product development to extend asset life and minimise embodied carbon.
• Lead the expansion of our circular service offerings across APAC, including refurbishing, relocation, and reuse programmes.
• Collaborate with suppliers and logistics partners to identify and implement low-carbon alternatives, with a focus on decarbonising Scope 3 emissions in our supply chain.