Reimagining Sustainability Storytelling: Balancing Authenticity, Accountability and Aspiration

Known for providing expert insights, strategic counsel and creative solutions, Kiri is a trusted advisor in marketing communications, reputation management and crisis communications in the Asia Pacific region. Her 25+ years of experience leading brands to success across Asia have made her a highly sought-after commentator and conference speaker internationally.

Kiri is Founder & CEO of Sinclair, which she established in 2009 and has since built into a multi-award-winning, regional marketing communications agency. A strong advocate for the value of integrated communications and the importance of protecting and building reputation, she holds industry Board positions with The Marketing Society, PRCA APAC and PRHK, is a Fellow of the PRCA and is a member of Tatler Asia’s 2025 Gen.T Tribe. In the wider community, Kiri is on the Hong Kong Baptist University School of Communications Advisory Committee, the ReThink HK Foundation Advisory Board, and is a Mentor for the University of Hong Kong Business School’s Master’s students.

As agency leader, Kiri is responsible for Sinclair’s strategic regional growth, team-first culture, and the innovative business and client strategy the agency is renowned for. She mentors the Sinclair team, who are based out of offices in Hong Kong, Shanghai and Singapore, fostering a forward-thinking, creative and solutions-based approach to marketing and communications. Kiri strategically advises clients across the corporate, consumer, luxury, public and NGO sectors. She leads the development of creative growth strategies on both a regional and local level, and advises on sensitive reputational issues for world-leading clients.

Kiri was listed in Tatler’s Asia’s Most Influential in 2021, named PR Agency Head of the Year by Campaign Asia in 2018 and Agency Leader of the Year by Mumbrella in the same year. These accolades compliment the 100+ awards the agency has been bestowed, which include Greater China B2C Agency of the Year and Greater China B2B Agency of the Year by Campaign Asia 2022, Public Relations Agency of the Year 2020 by Marketing Magazine, Hong Kong SAR PR Agency of the Year 2021 and 2020 by Campaign Asia, and Greater China PR Consultancy of the Year 2018 by Campaign Asia.

Born in Hong Kong, Kiri earned her MBA from the University of Hong Kong. An insatiable curiosity, passion for life, and dedication to working with individuals and organisations that are creating positive change in the world, are the leading forces that drive her forward.

Lawrence Ng is a seasoned commercial and marketing leader with nearly 30 years of experience driving growth, brand relevance, and transformation across the global hospitality landscape. As Senior Vice President – Sales & Marketing, of The Langham Hospitality Group, he brings a blend of strategic vision and hands-on execution, translating insight into impact across sales, marketing, digital, loyalty, and revenue disciplines.

Widely respected for his deep commercial acumen, Lawrence is known for shaping integrated go to market strategies that fuel demand, accelerate topline performance, and strengthen brand affinity.

Lawrence holds a Bachelor of Business Administration in Hotel and Travel Industry from the University of Hawaii at Mānoa.

Lianne Ng is Director of Sustainability at Chow Tai Fook Jewellery Group (CTFJ), where she leads the Group’s sustainability strategy and drives progress toward its long-term sustainability goals. With extensive experience spanning sustainability, corporate communications, public affairs, government relations and stakeholder engagement, she has held senior leadership roles in both consulting and corporates, including serving as Director of External Affairs and Sustainability at a leading beverage company. Lianne is passionate about integrating sustainability into business strategy and creating long-term value for businesses, communities, and the environment.

My Sustainability Goals for 2026:

I hope to see Hong Kong make further progress in three areas:

1. More companies taking credible and meaningful actions on climate change through science-based targets and decarbonisation efforts, helping HK in accelerating its transition to a low-carbon economy

2. Sustainability becoming a core part of business strategy and decision-making and value creation

3. Stronger public education and engagement in sustainable living, particularly through waste reduction, responsible consumption and circular economy practices, helping to build a culture where sustainability is widely understood, embraced, and practiced.

Jamie Pang is a consumer insights and sustainability specialist at Kantar with over 10 years of experience helping organisations make better business decisions through consumer insights, brand strategy, and evidence-based decision making. She partners with brands across industries to understand evolving consumer expectations and translate insights into effective business and communication strategies.

Jamie has contributed to global thought leadership initiatives including Kantar’s Sustainability Sector Index and Brand Inclusion Index, and led the development of Kantar’s Hong Kong Green Market Outlook 2025, which explored consumer perspectives on brand sustainability efforts and the growing demand for authenticity, transparency, and accountability.

Through her work on ESG and sustainability-related research, Jamie helps organisations understand how sustainability influences trust, reputation, and consumer choice. She believes sustainability is no longer a nice-to-have but a key factor in purchasing decisions. In 2025, she was also invited to speak at TVB’s Green Summit, sharing perspectives on sustainability, consumer trust, and behavioural change.

Samantha Woods is Sustainability Director at Swire Coca-Cola, the fifth-largest bottling partner of The Coca-Cola Company by global volume. She is responsible for shaping and overseeing the company’s sustainability strategy across Greater China, Southeast Asia and the United States, working with leaders across the business to embed sustainability into operations, planning and decision-making. Her responsibilities span strategy, governance, target-setting, performance management and stakeholder engagement across key priorities including climate, water, packaging and circularity.

Prior to joining Swire Coca-Cola, Samantha held sustainability leadership roles at John Swire & Sons (HK) Ltd. and ELEVATE, and co-founded a social enterprise focused on urban rooftop farming. She is passionate about demonstrating that sustainability can strengthen business performance, resilience and long-term value creation while delivering positive outcomes for people and the planet.

My Sustainability Goals for 2026:

1. Collaboration between government, industry and consumers to build a practical, trusted and scalable circular economy for packaging, ensuring that more materials are collected and recycled.

2. Greater public appreciation for nature, helping more people understand the value of Hong Kong’s biodiversity and the importance of protecting it for our wellbeing and resilience.