Keith Ip

Keith is the Chief Technology Officer of Li & Fung Trading leading the company’s various technology and AI initiatives which help drive value delivery through innovation, use case identification and AI adoption. Prior to Li & Fung, he held different executive roles at S.F. Express, including Chief Technology Officer of S.F. Technology, Chief Information Officer and CEO of S.F. international overseas region based out of Shenzhen as well as CMO of S.F. Express HK. His vast experience cuts across Technology and Digital in Asia Pacific for both established and start-up businesses. Prior to joining S.F. Express, Keith led solution consulting and sales teams of Enterprise Business and Supply Chain Cloud for Oracle Asia Pacific and for SAP Greater China.

Keith, being an early adopter of GenAI in the enterprise world, is a found member and advisory board member of Artificial Intelligence Association of Hong Kong (AIHK). He is also a CIO Board Member of Hong Kong Computer Society. Keith holds an Executive MBA degree from both Northwestern University’s Kellogg School of Management and HKUST, a Master of Science in Mechanical Engineering from Stanford University and a Bachelor of Science in Mechanical Engineering from the University of California, Berkeley.