Sindy Wong

Ms Sindy Wong is Head of Consumer and Hospitality at Invest Hong Kong, the government department responsible for attracting and facilitating foreign direct investment into Hong Kong and beyond.

She joined Invest Hong Kong in 2004 and was promoted to Head of Tourism and Hospitality in 2015, and now serves as Head of Consumer and Hospitality. Her team assists companies from consumer brands, food services, food and beverage trading, foodtech, travel, MICE, wellness and beauty industries globally to establish themselves in her home city of Hong Kong. Prior to joining Invest Hong Kong, Ms Wong’s career experience spanned advertising and corporate communication, tourism, entertainment and banking industries .

Ms Wong holds a bachelor’s degree in arts from The University of Hong Kong and is a Certified Financial Planner. She speaks fluent English, Mandarin and Cantonese. She is an animal lover and enjoys introducing new dining and beauty concepts to Hong Kong which is not only her passion for life but mission for Hong Kong!

Recent InvestHK clients includes Budweiser, Chagee, Edrington, Five Guys, foodpanda, Green Tea Restaurant Group, Informa Markets, Keeta, Kiztopia, Klook Travel, Luckin Coffee, Matsuya, POPMART, QB House etc. (as of Feb 2026)