Communicating with Consumers to Co-create Change

Carol is the Managing Director of Golin Hong Kong. She has 12 years’ experience building brand reputation and connecting brands with consumers. She was named Women to Watch 2021 by Campaign Asia-Pacific and has obtained Harvard Business School certification on Sustainable Business Strategy.

My Sustainability Goals for 2024:

I wish more brands will look into their brand purpose not only on comms level but how they can create real, meaningful change for the industry and society.

Edward Bell
General Manager, Brand, Insights and Marketing Communications
Cathay Pacific

Edward Bell is responsible for the development of brand strategy, consumer insights, loyalty marketing and marketing communications for the Cathay Pacific group globally.

Mr Bell has spent the majority of his career in marketing strategy and later as a CEO for marketing and communication consultancies across Asia and Greater China, working for a diverse set of brands and businesses.

A seasoned marketing professional, Mr Bell is the recipient of the prestigious IPA and Jay Chiat awards for marketing effectiveness and strategy and is a regular author and speaker.

Originally from Melbourne Australia, Mr Bell is married with three children, and happily calls Hong Kong ‘home’.

Chester joined MTR Corporation as Graduate Trainee in 2019, and co-founded Hong Kong’s leading one-stop green lifestyle reward platform Carbon Wallet from zero to one in 2021. He currently heads up the social innovation venture as a subsidiary of MTR Lab.
He is passionate about driving sustainable consumption for cities, and strives to transform issue-based climate communications into action-based engagement to inspire climate actions among individuals.

My sustainability goals for 2024:

• Everyone in Hong Kong getting used to waste sorting at households and start recycling.
• Less disposable used in the city, people supporting sustainable merchants.

Ken Or joined Tam Jai International Co. Limited (TJI) in 2021. He is the Corporate Planning Director and serves as the Chairman of the ESG Committee. Ken is responsible for developing corporate strategy, leading business transformation, and fostering the growth of new brands and ventures, in addition to managing investment strategies. As Chairman of the ESG Committee, he administers the Tam Jai Goodness Trust and is at the forefront of the company’s sustainability efforts.

Before joining TJI, Ken was a Partner at Yamato Capital Partners (YCP), co-heading the Hong Kong office and leading the Asia consumer & retail business practice focusing on principal investments and value creation. Before YCP, Ken held a position at Deloitte China as a management consultant, specializing in growth strategies and digital transformation.

Ken’s academic background includes an MSc in Management from Imperial College London and a BEng in System Engineering from the University of Warwick. His educational background complements his extensive experience in the consumer & retail sector.

My Sustainability Goals for 2024:

As a leading restaurant chain in Hong Kong, TamJai is committed to embodying our core values, “Will to Win, Passion to Serve,” in our sustainability initiatives for 2024-2025. We are dedicated to reducing waste and enhancing our climate disclosure practices to provide transparency and foster trust among our stakeholders. In our pursuit of sustainability, we aim to co-create behavioral changes and build a “plastic-free” community, encouraging both our staff and customers to make environmentally friendly choices. Additionally, our “Eat Healthy” campaigns will promote nutritional awareness and healthier lifestyle choices across all our outlets. Through these integrated efforts, TamJai not only leads in food excellence but also in championing environmental stewardship.

Richard is a crucial figure in the Bravo Media team, a dynamic and visionary head recognised with a steadfast commitment to driving tremendous business growth. With over two decades of experience at the management level, he aims to build thriving businesses in innovation and foster positive team culture.

Further highlighted by his multilingual proficiency in French, English, and Chinese Mandarin, both orally and in writing, this enables him to navigate various new businesses in cross-cultural settings and quickly grew revenue in China, Taiwan, and Korea. He is an accomplished role model for his exceptional adaptability, creativity, and tenacious spirit.

My Sustainability Goals for 2024:

1. Bravo Media becomes a leading media company in Hong Kong committed to providing eco-friendly advertising solutions and sustainable practices contributing to a greener city.

2. Continuously explore innovative ESG-related initiatives that empower advertisers to connect with audiences while promoting sustainable practices

3. Minimize environmental impact by responsibly managing the disposal of dismantled advertising materials, prioritizing recycling and upcycling.