Pia Wong

Pia Wong

Purpose Impact Action Ltd.

Founder and Chief Impact Officer

Pia Wong, a social impact leader with 25+ years of experience, specializes in stakeholder engagement and measuring, improving, and communicating organizational impact. Pia’s passion in impact measurement stems from her 12-year tenure as Executive Director at Bring Me A Book Hong Kong, and her corporate communications experience at Weber Shandwick and Synovate.

As the Founder of Purpose Impact Action Ltd., Pia helps businesses, NGOs and social enterprises evaluate the effectiveness of their work, strengthen governance and operations, using globally recognized impact standards. Pia also advises on social impact strategies, and helps companies mitigate greenwashing through improvement tools such as the B Impact Assessment.

To address systemic challenges in the NGO sector in HK during the height of the pandemic, Pia co-founded Voice for Social Good, ensuring partnerships between nonprofits and funders are based on trust and deliver on impact.

In 2020, as part of her work for Voice for Social Good, Pia was recognized as 2020 AmCham Women of Influence nominee for “Global Issues, Local Heroes, Women Taking the Lead.”
More recently, Voice for Social Good was a 2024 finalist for the Shared Value Initiative Award for Bravery.

Pia has a BA (Hons) from University College London and received a scholarship to attend Harvard Business School (HBS) Executive Education program on Strategic Perspectives in Nonprofit Management. Pia has also successfully obtained the Cambridge Institute of Sustainability Leadership’s (CISL)’s Business Sustainability Management Certificate and Impact Measurement and Management for the SDGs certificate from Duke University’s Fuqua School of Business, in collaboration with the United Nations Development Programme SDG Impact.

My Sustainability Goals for 2024:

I hope to see more businesses in Hong Kong partner with NGOs strategically to address many of the social issues in Hong Kong.

NGOs, with the support and guidance from their board members, invest more time and resources into impact measurement for better due diligence. I truly believe this will elevate trust between funders and NGOs, which in turn will increase operational funding (eg. staff salaries, capacity building) for the NGO’s long-term sustainability and impact.