The Purpose Business
Head of Market Development and Sustainability Advisor
Outi is a sustainability strategist focused on driving action towards impact and has spent over 14 years in (Southeast) Asia facilitating socially, economically and environmentally transformative business solutions.
She has an extensive background spearheading purpose-driven programmes for multinational corporations, government agencies and social investors in areas of strategic multi-stakeholder partnerships, ESG strategies and project development, global event coordination and in sustainability communications.
Originally from Finland, Outi identifies as a global native who is currently settled in Singapore.
My Sustainability Goals for 2024:
1. Leverage the cultural and historical heritage of what makes Hong Kong unique to drive more action for impact across communities
2. Businesses harnessing the power of their past and respecting the context in which they operate; discovering and articulating what they stand for to drive their growth strategy
3. Business leaders realising and activating their influence to evolve business as a force for good