Opening Welcome: Rethinking Marketing & Communications

Sovina Taneja is an accomplished Account Manager at Creative Consulting Group (Redhill), bringing five years of expertise in PR and strategic communications.

Sovina excels in innovative storytelling and dedicated client servicing, proficiently facilitating conversations that align with clients’ key messaging for international brands entering the Hong Kong market. Her strong project management skills enable her to collaborate effectively with government clients to identify key stakeholders and enhance the local presence of clients in technology, real estate, and finance. Passionate and self-motivated, she thrives in achieving business objectives and fostering remote collaboration in dynamic environments.

Throughout her career, Sovina has been dedicated to sustainability, notably through her work with a record-breaking plant-based brand. She has developed CSR frameworks, delivered ESG workshops, and created a Food Sustainability Webinar series. Additionally, she has launched school programs to promote environmental awareness and contributed to sustainability award submissions, showcasing advancements in sustainable technologies. Through these efforts, Sovina drives meaningful change in the industries she serves.

My Sustainability Goals for 2025 

• Understanding Food Waste: We need to raise awareness about food waste, helping people and businesses learn how to cut down on waste and use resources more efficiently. This includes championing restaurants that creatively work around food waste and make it a highlight of their offerings—those projects really excite me!
• Stronger Recycling Efforts: Let’s make recycling easier to understand by showing people where their recyclables go and how they’re processed. This relies on the government to provide visibility so the public can feel confident in participating.
• Encouraging Sustainable Lifestyles: Simple changes can make a big difference! Carrying a reusable water bottle or bringing your own cup for coffee can really add up. By sharing these easy habits, we can inspire more people to live sustainably every day.