European Stage
Sustainable Travel : Initiatives and Innovations
Day 2 : 15:20 – 15:50
As the travel industry continues to evolve, the focus on sustainability has never been more critical. This panel discussion will bring together leaders from Lufthansa Group, Miramar Travel, and the Switzerland Tourism to explore the dynamic interplay between travel and sustainability. The session will delve into the innovative strategies, technological advancements, and collaborative efforts these organizations are employing to promote sustainable travel practices.
Learnings
- What emerging technologies or innovations do you believe have the potential to transform the travel industry towards greater sustainability?
- What are the biggest challenges your organization faces in implementing sustainable practices, and how are you addressing them?
- How do you educate and engage your customers about sustainable travel practices, and what has been the response?
Post-event Actions
- Develop campaigns and programs to raise public awareness on the benefits and practices of sustainable travel.
- Seek new strategic partnerships and further strengthen existing partnerships and collaborations with industry leaders and organizations focused on sustainability.
- Gather and analyze customer feedback on sustainability initiatives to refine and enhance service offerings.
- Accelerate the adoption and integration of emerging technologies discussed during the event, aiming to reduce carbon footprint and improve operational efficiency.
Speakers
Haily Kwan
Key Account Manager
Lufthansa Group
Haily Kwan
Lufthansa Group
Key Account Manager
Haily Kwan is a Key Account Manager in Lufthansa Group Airlines.
Responsible for Sales, New Distribution Capability (NDC), Marketing activities and work closely with Corporate, Travel Agents and Partners to promote sustainable travel.
My Sustainability Goals for 2024:
- To create an equitable and regenerative future together with our clients, partners and communities.
- To drive positive environmental change by raising awareness about sustainability.
- To encourage clients/ business partners to adopt sustainable practice and share their efforts to their customers, employees or organization
Rosa Lau
District Manager
Switzerland Tourism
Rosa Lau
Switzerland Tourism
District Manager
Work closely with Travel Agents and Media in Hong Kong & South China.
Alex Lee
General Manager
Miramar Travel
Alex Lee
Miramar Travel
General Manager
Mr Lee has joined Miramar Travel in May 2008 as General Manager, he was also concurrently appointed as Director of Marketing Strategy and Development – Hospitality in Miramar Group from August 2021. Mr Lee has a rich experience with more than 35 years in travel industrty and is curently held a role as Outbound committee of the Travel Industry Council and Outbound Tour Operators Association.
My Sustainability Goals for 2024:
Travel Go Green
With thanks to
Lufthansa Group
Booth E28
Co-Headline Sponsor for the European Stage
The Lufthansa Group is an aviation company with worldwide operations and more than 300 subsidiaries and affiliated companies. The Lufthansa Group is composed of the segments Passenger Airlines and Aviation Services. All business segments are among the leading providers in their respective industries.
Our sustainability goals for 2024:
The Lufthansa Group has contributed to the progress of the aviation industry. Now we want to lead it into a sustainable future. To achieve our ambitious goal of becoming carbon-neutral by 2050 and cutting our net carbon emissions in half by 2030 compared to 2019, the Lufthansa Group is continuously implementing a wide range of innovative measures.
Solutions Showcase:
- Brand Owner
- PR/Marketing/Comms
- Sustainability Services
- Sustainable Products
- Technology & Innovation
UN SDG goals that we align with:
- SDG 3 Good Health and Well-being
- SDG 4 Quality Education
- SDG 7 Affordable and Clean Energy
- SDG 8 Decent Work and Economic Growth
- SDG 9 Industry, Innovation and Infrastructure
- SDG 10 Reduced Inequalities
- SDG 12 Responsible Consumption and Production
- SDG 13 Climate Action
- SDG 16 Peace, Justice and Strong Institutions
- SDG 17 Partnerships for the Goals
Legal Name: Lufthansa German Airlines
General Enquiry Email Address: hongkong.lufthansa@dlh.de
General Enquiry Phone Number: 2868 2313
