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Hong Kong Maxim’s Group: upcycling bread into beer and planting trees to sequester carbon

Hong Kong Maxim’s Group: upcycling bread into beer and planting trees to sequester carbon
#innovation #circulareconomy #wastereduction #supportlocalstartups

Maxim’s Group has been cherishing food and helping the needy for more than a decade. To date, we have donated more than 5.6 million surplus bread items through the “Surplus Bread Donation Program” to reduce waste, as well as providing food assistance to hundreds of thousands of underprivileged people in Hong Kong.

Our most recent waste reduction project is Bottle of Bread (BOB). We work with Breer, a local university student startup, to create a craft beer that tastes unique and with a purpose. Breer collects surplus bread from Maxim’s Group and upcycles them into BOB, promoting circular economy at Maxim’s Chinese, Western and Japanese restaurants.

Global warming is worsening, and July was Hong Kong’s hottest month ever. Playing a part in carbon sequestration, Maxim’s will plant a tree through EcoMatcher* for every six bottles of BOB craft beer ordered.

Let’s cheer for a good cause! Please click here to learn more.

Note: EcoMatcher is a B-Corp certified social enterprise focusing on tackling the climate crisis. It plants trees around the world and offers online services to track how the trees are growing.

Click here for more details

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