Purpose Drives Sustainable Business

Lynn has more than two decades of combined consultancy and in-house communications and marketing experience across Asia and is passionate about helping brands tell responsible and compelling stories.

She has worked with business and public sector leaders across strategic comms, brand marketing, investor relations, stakeholder engagement and employee comms across a wide range of issues including but not limited to purpose and sustainability, corporate direction, social impact strategies and initiatives, crisis management, and M&A comms.

At The Purpose Business, her focus is on working with leaders on their sustainability communications and messaging, and is on the team spearheading Purpose programmes.

She is currently based in Hong Kong where she has lived for over 18 years.

My Sustainability Goals for 2024:

1. Businesses moving beyond mere compliance and transforming their business models to be a purpose-driven organisation.
2. Business leaders pushing for the activation of purpose-driven governance and leading the way to evolve business as a force for good.

Pat is committed to promoting holistic well-being within individuals and within the society. At TPB, this means helping businesses in their sustainability journey to make realistic and measurable impacts.

A natural communicator, Pat is quick at establishing rapport with internal and external stakeholders, clients and colleagues to build trusted relationships. She has successfully transited these skills from a big corporate environment to holding key roles in boutique consultancies where she quickly grasps client’s business issues to provide insightful and practical solutions.

Pat has over 20 years of experience in marketing communications and sales. Pat is a business graduate from The Chinese University of Hong Kong and is bilingual in English and Chinese.

My Sustainability Goals for 2024:

1. Revised waste management plan after the shelving of the municipal waste scheme.
2. Wider awareness in business sectors, including SMEs, of the value of being a purpose-driven business, beyond bottom-line focus and financial metrics. And more cases of effective change implementation, leading to greater cross-sector alignments and commitment to change

Outi is a sustainability strategist focused on driving action towards impact and has spent over 14 years in (Southeast) Asia facilitating socially, economically and environmentally transformative business solutions.

She has an extensive background spearheading purpose-driven programmes for multinational corporations, government agencies and social investors in areas of strategic multi-stakeholder partnerships, ESG strategies and project development, global event coordination and in sustainability communications.

Originally from Finland, Outi identifies as a global native who is currently settled in Singapore.

My Sustainability Goals for 2024:

1. Leverage the cultural and historical heritage of what makes Hong Kong unique to drive more action for impact across communities
2. Businesses harnessing the power of their past and respecting the context in which they operate; discovering and articulating what they stand for to drive their growth strategy
3. Business leaders realising and activating their influence to evolve business as a force for good

Matt brings a unique blend of expertise in business development, relationship management and sales operations to the TPB team.

With a career spanning 10 years, Matthew has honed his skills across multiple sectors and geographies, combining his professional experience with a strong educational background in environmental science. His deep understanding of both the business and environmental fields positions him as a versatile and knowledgeable professional, capable of driving significant impact.

Matt holds a Bachelor of Science in Geography from the University of Bournemouth in the UK and a Master of Science in Environmental Management from The University of Hong Kong as well as being an Accredited BEAM Affiliate and PADI Open Water Scuba Diver.

Furthermore, Matt is a voluntary director at The Tai Tam Tuk Foundation, a small environmental conservation NGO in Hong Kong and a member of the Hong Kong Marine Protection Alliance, a working policy group advocating to increase Marine Protected Areas in Hong Kong.

My Sustainability Goals for 2024:

1. An increased use of Nature-based solutions (NbS); such as urban reforestation.
2. Enchanted restoration of marine ecosystems and increase Marine Protected Areas (MPAs) to 30% of local waters.
3. More effective waste management and reduction to combat Hong Kong’s waste crisis.