The Power of Language to Drive Climate Action

We have known about fossil fuel-driven climate change since the late 1950s, but we are further than ever from a solution – let alone a reversal of temperatures. There is a growing body of thought that the doomsayers have had the effect of making things worse, rather than driving change. There is a growing body of evidence that we need to change the way we talk about climate change if we are to drive demonstrable change. We are seeing much greater emphasis on telling stories, and showing real people and the real-life effects climate change is having on them.

Learnings

• How are sustainability communications changing?
• Which organisations are doing it well, and who needs to think again?
• What are the practical steps any organisation can take to make changes?
• How do you bring storytelling into your communications?

Post-Event Actions

• Research and compile case studies of organisations excelling in sustainability communications to share best practices.
• Develop a checklist of practical steps organisations can implement to enhance their sustainability communications.