Resources Theatre

Translating Circularity: From Material Innovation to Community Impact

10 Sep (Thur) Day 1 : 12:55 – 13:45

Achieving a systematic transition to lower carbon emissions – by extending product lifecycles, recovering waste, and optimizing resources – demands more than technological advancement. It requires design thinking, behavioral incentives, and active community engagement to connect every actor directly to climate goals.

This session brings together designers, tech innovators, corporate ESG leaders, and community practitioners to address a central challenge: how to transform “carbon circularity” from an abstract concept into tangible, scalable action through innovative design, accessible technology, and behavioral change.

Session learnings:

A new language for climate conversations. Learn to explain the real connection between carbon capture and the circular economy in terms that resonate – not in the language of IPCC reports, but in narratives that move people, whether you are speaking to colleagues, clients, or students.

  • On-the-ground practices already happening. Gain insight into innovations across the design end (building products that inherently support circularity), the production end (translating ESG commitments into tangible products and services), and the consumption end (how low-cost behavioral nudges are reshaping habits).
  • A clearer map of where the real opportunities lie. Identify genuine pain points and unmet needs in circular economy innovation – including where technology costs have already dropped low enough to act, and where the barriers to behavioral change can actually be designed away.
  • The connection you are missing. Whether you bring technology, capital, distribution channels, or user insight, you will have the opportunity to meet a complementary partner and make an initial connection before leaving the room.

Post-event Actions:

This is not a conversation about what the future should look like – it is a conversation about what is already happening and what is still missing. Different participants will leave with different entry points:

  • Corporate ESG / Sustainability leaders: Integrate circular design principles into the evaluation framework for the next product development or procurement cycle.
  • Designers / Innovation teams: Re-examine a current project’s material or process decisions through the lens of carbon circularity.
  • Community practitioners / NGOs: Draw on behavioral incentive tools shared in the session to design or strengthen community-level climate action programs.
  • Investors / Financial institutions: Identify potential investment targets or partners with a compelling circular economy narrative, and establish initial contact with innovators on the ground.

Speakers

Dr. Emma Fromberg

King’s College London Centre for Sustainable Business

Research Fellow

Dr. Emma H. E. Fromberg is a Research Fellow at King’s College London’s Centre for Sustainable Business, where she leads academic–industry partnerships focused on circular economy innovation and sustainable value chains.

Trained as an Industrial Design Engineer and Strategic Product Designer, her work explores how business-led activities can contribute to system-level change towards more regenerative and inclusive economic models.

Her doctoral research investigated how insights from ecology can inform a rethinking of economic systems. This work led to the development of Nature’s Playbook, a research-based circular economy innovation tool that supports organisations in applying ecological design thinking in practice. The project has been awarded innovation funding through the SPARK scheme at King’s College London and is currently being developed for international application, including a Mandarin translation.

Alongside this, she develops and delivers applied research projects with industry partners, including work on circular economy systems and the collection of low-value products with BIC, as well as a Knowledge Transfer Partnership with Circularise on Digital Product Passports for EV batteries, focusing on value creation beyond compliance and recycling.

Previously, she was Course Director in Sustainable Business at the University of Cambridge Institute for Sustainability Leadership (CISL), where she led the Postgraduate Certificate in Sustainable Business. She continues to contribute to CISL as an academic supervisor on the Postgraduate Diploma in Sustainable Business.

Earlier in her career, she led open education programmes at the Ellen MacArthur Foundation and contributed to the design and development of a circular economy MOOC for the Leiden-Delft-Erasmus Centre for Sustainability.

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