Eleanor Coleman

Eleanor Coleman

The Financial Empowerment Group

Founder

Eleanor Coleman is the Founder of the Financial Empowerment Group and creator of the “Man is Not a Plan” series. Her mission is to help women take control of their finances and feel confident in their investments.
As Co-Vice Chair of the Women in Business Group for Brit Cham, Eleanor is involved in DEIB initiatives to empower women and girls in Hong Kong. With 18 years of experience, she looks forward to connecting with fellow women leaders shaping the future.
Eleanor is also a mother of two young boys, currently writing a financial book for women and children’s books to help parents teach kids about money.

My Sustainability Goals for 2025: 

  • Strengthen governance and diversity on boards and bring in more ESG requirements for boards to commit to clear and transparent goals and policies on DEI and ESG.
  • Promote HK as a sustainable business environment.