Horace Li

Horace Li is the Digital & Social Media Manager for 7-Eleven Hong Kong & Macau with almost 15 years’ experience in marketing. In his current role, he oversees social and digital marketing and has expanded his scope to further strengthen the brand through CSR and ESG initiatives.

He has made efforts to build partnerships with NGOs to reduce food waste and advance circularity. In 2022, 7-Eleven launched ‘Sik Tak Farn La!’ in collaboration with the social enterprise Pei Ho Counterparts – founded by Chan Cheuk-ming (‘Ming Gor’) – contributing HK$0.50 from each designated 7-SELECT meal box to its community meal programme.

In addition, ‘Grounds to Green’ is an upcycling collaboration with Foodlink that turns 7CAFÉ coffee grounds into compost to grow vegetables, which are then donated via a network of ten NGOs to provide nutritious meals for people in need. These programmes have been well received and recognised with industry awards for their impact.