Yardley Luk

Yardley is a dynamic and accomplished expert with over 15 years of experience in digital marketing, product development, and content creation. As a co-founder of Muse Group Limited, an award-winning integrated marketing consultancy, he has led O2O strategies and executed successful campaigns for over 100 clients, including multinational leaders such as Pepsi Group, Bank of China, SHKP, Mars Group, Hong Kong Tourism Board, and Ocean Park.

Currently, he is channeling his expertise into his latest venture—a food tech startup incubated under the Hong Kong Science and Technology Parks (HKSTP) Incubation Program. With an MBA degree and a strong foundation in business strategy, Yardley excels in entrepreneurship, fostering innovation, and guiding teams in product development. His hands-on experience and passion for technology position him as a trusted advisor for driving growth and overcoming challenges in today’s fast-evolving market.

My Sustainability Goals for 2025:

Green Food-Tech Innovation
Advance our extraction technology to lower energy use and maximize natural mushroom ingredients.
Expand sustainable functional products to replace synthetic or resource-heavy options.

Sustainable Materials & Carbon Reduction
Achieve 100% recyclable or biodegradable packaging.
Pilot mushroom-based biomaterials, reduce supply chain emissions, and align reporting with UN SDGs.

Community & Regional Impact
Partner with social enterprises to support elderly and disadvantaged workers.
Promote wellness education and position Hong Kong as a hub for sustainable food innovation in the Greater Bay Area.