The Tyranny of the Measurable: Is Our Obsession with Reporting Killing the Very Purpose We’re Trying to Quantify?

Virginie has dedicated her career to purpose-driven organisations, fostering collaboration between corporations, government, and civil society to achieve Sustainable Development Goals.

Originally a journalist, Virginie turned to communications to leverage her professional skills in addressing society’s needs. From e-health to sustainable development, she helped raise awareness and drive change on critical issues as a Communications and Marketing professional. Before joining SVIHK, she played a pivotal role in fostering a shared value cluster that brings together academics, public bodies, and private companies to spearhead sustainability initiatives in transport and energy infrastructure.

Passionate about impact and innovation, Virginie brings her strategic and operational expertise to Shared Value Initiative.

Stephanie Chan leads DETERMINANT’s global brand, marketing, and business development & partnerships. She is a noteworthy practitioner in the sustainability space. Prior to this role, she led sustainability for Esquel Group; worked at Edelman where she consulted brands on their sustainability strategy and practices, and was shortlisted by PR Week Asia as top 5 Young Professional in Asia 2015. Stephanie also worked for the United Nations in New York.

My Sustainability Goals for 2026:

• Promoting water stewardship in the textile & apparel industry through the adoption of new technologies like waterless dyeing
• Seeing a further reduction in single-use packaging

Wayne Fong joined Prudential Hong Kong in 2021 as Senior Director and Head of Corporate Affairs. In this role, Wayne oversees the strategic planning and implementation of Corporate, External and Internal Communications, Corporate Social Responsibility, Corporate Sponsorship, Trade and Government Relations for Prudential’s business in Hong Kong. He also serves as the Chairperson of Prudential Hong Kong ESG Taskforce, where he plays an instrumental role in driving the strategies of the company’s sustainability, community investment, and Diversity & Inclusion in Hong Kong.

Wayne possesses extensive experience in media relations, public affairs, branding and communications, which he has acquired from both in-house and global PR consultancies. Prior to joining Prudential, Wayne was Head of Corporate Affairs at Citi Hong Kong, where he had enjoyed a long tenure of 16 years. He also worked at Weber Shandwick Worldwide and Ruder Finn, where he served a wide range of clients across different industries including technology, corporate and finance.

Wayne holds bachelor’s degrees in Applied Science (Electrical Engineering) from the University of British Columbia.

My Sustainability Goals for 2026:

• I would like to see a future where every Hong Kong citizen recognises that sustainability is a shared responsibility. When millions of small actions come together, they can become one of the city’s most powerful forces for reducing emissions and building a more resilient future.
• I would also like to see Hong Kong become Asia’s leading hub for high-integrity carbon markets, setting the benchmark for transparency, credibility and innovation while accelerating investment in the region’s low-carbon transition.

Karen is a chartered town planner and project manager specialising in urban integration, city management strategies, and data-driven community planning. At JCDISI, she leads strategic initiatives that integrate evidence-based analysis, stakeholder engagement, and participatory co-design to create shared value and support inclusive community development. Her work centres on driving policy innovation through social innovation and translational research, translating data and community insight into strategies for planning, service transformation, and cross-sector collaboration. Her recent work includes developing intergenerational play space initiatives in partnership with the Hong Kong Housing Society, advancing approaches that support ageing in place, partnering with NGOs to redesign residential care services, and applying data and analytics to inform service re-engineering for future communities in the Northern Metropolis.

Prior to joining JCDISI, she served as Technical Manager for the Elizabeth Line project in the UK and the Walk DVRC project in Hong Kong. She is co-author of the award-winning article, Tackling Double Ageing with Double Smart, and led the Double Smart Assessment Indicators for Age-friendly Community (V1.0) initiative, which received an Honourable Mention at the Hong Kong Institute of Planners Awards 2023.

My Sustainability Goals for 2026:

My 2026 sustainability goal is to help make urban planning more socially responsive by using systems thinking and community evidence to connect people’s lived experience with better planning, service, and policy decisions.

Joyce Leung is an experienced purpose-driven leader in impact-driven partnerships, social entrepreneurship and philanthropy. She has built a career at the intersection of business, social purpose organisations, and philanthropy. As Chief Collaborator of The Yeh Family Philanthropy, she oversees organisational strategy, governance, operational excellence, and external engagement to advance long-term social impact. Previously, as Assistant Vice President of DBS Foundation, she championed programmes that strengthened the social entrepreneurship ecosystem through capacity building, funding, and strategic partnerships. Joyce also spent a decade as a corporate intrapreneur and social entrepreneur, concurrently leading initiatives at Fimmick and co-founding Eldage, where she demonstrated how business innovation can be harnessed to create meaningful societal value.