Pia Wong

Pia is a seasoned social impact strategist with 25+ years of experience in cross-sector partnerships, stakeholder engagement, and impact measurement. Her career began in leadership roles at Weber Shandwick Shanghai and Synovate (Ipsos) APAC before shifting her focus to scaling social impact in Hong Kong in 2006.

Driven by a commitment to systemic change, Pia has spearheaded initiatives in literacy and education during her 12-year tenure as Executive Director of Bring Me A Book Hong Kong. As Co-Founder of Voice for Social Good, Pia is also a huge advocate of operational funding for nonprofits to strengthen sector resilience and deliver on impact – as their viral “Bake a Difference” campaign demonstrates.

Earlier this year, through Purpose Impact Action, Pia led Hong Kong’s first ever impact measurement research. This groundbreaking initiative addressed critical gaps in nonprofit effectiveness while responding to the growing imperative for SMEs to demonstrate their social impact and sustainability commitments to remain competitive.

By transforming complex data into actionable insights, Pia empowers organizations to demonstrate and scale their social value with clarity and confidence.

Pia holds a BA (Hons) from University College London and a Business Sustainability Management Certificate from the University of Cambridge (2022).

My Sustainability Goals for 2025:

My 2025 sustainability goals are focused on advancing social impact measurement in Hong Kong through two strategic priorities:

1. Shifting mindsets: Through advocating a long-term approach to sustainability by encouraging funders and investors to commit to multi-year grants or investments. This enables mission-driven organizations to generate robust, evidence-based outcomes over time. In parallel, nonprofits and social enterprises must confidently champion their impact measurement needs to secure the necessary resources and visibility.
2. Pooling Resources and Expertise: Drive sector-wide collaboration by developing localized, shared impact measurement frameworks. Aligning on common outcomes and key indicators will enhance data comparability, reduce duplication, and streamline impact reporting — ultimately strengthening the ecosystem’s ability to demonstrate collective progress.